Marketing Lead

About Arabius

At Arabius, we make it easy and fun for expatriates in Saudi Arabia to learn Saudi Arabic and understand local Saudi culture. Through our engaging online and offline session — led by native Saudi guides — learners not only speak Arabic but also gain the cultural confidence to truly feel at home in the Kingdom.

With a growing presence across Saudi Arabia and a strong brand, Arabius is on a mission to help every expat in Saudi Arabia become "Saudi-ready."

Job Description

We are looking for a creative and strategic
Marketing Lead

to join our team. In this role, you'll take full ownership of Arabius' social media strategy, video content, influencer campaigns, and community engagement efforts — driving brand awareness and lead generation across all channels.

You'll report directly to the VP of Growth and collaborate with the content, sales, and tutor teams to produce meaningful, culturally relevant marketing campaigns that build a strong community of Arabic learners and fans of Saudi culture.

Key Responsibilities
1. Social Media Content & Management

• Develop and manage content across all social media platforms, including Instagram, TikTok, LinkedIn, Snapchat and Facebook.
• Track performance metrics, engagement rates, and growth KPIs.
• Maintain a consistent brand voice and storytelling approach.
• Plan, script, and coordinate video production (Reels, TikToks, YouTube Shorts).
• Work with tutors and the creative team to produce authentic, engaging, and trend-aligned content.
• Own the video calendar and ensure regular publishing aligned with marketing goals.

2. Influencer Marketing

• Ideate, lead, and manage influencer marketing campaigns.
• Identify, vet, and collaborate with influencers, micro-creators, and cultural voices in Saudi Arabia aligned with Arabius' brand.
• Build and maintain long-term influencer relationships for content collaboration and event participation.

3. Community Building & Engagement

• Build and grow Arabius' online and offline community of expats living in Saudi Arabia.
• Design and manage community engagement initiatives — language challenges, cultural quizzes, meetups, giveaways, and live sessions.
• Manage WhatsApp groups, Discord servers, or Facebook communities to encourage peer learning and participation.

4. Marketing Operations

• Ensure smooth collaboration between internal teams (content, design, tutoring) and external partners to deliver effective marketing strategies..
• Support marketing campaign setup, tracking, reporting, and budget management.
• Support the marketing team with ongoing campaign efforts across paid marketing, email marketing campaigns, etc.
• Collaborate with other departments to identify and develop effective marketing strategies.

Key Requirements

• 2–5 years of experience in marketing (focus on: content creation, influencer marketing, and community building and management)
• Deep understanding of social media trends in Saudi Arabia.
• Comfort working in a fast-moving, creative environment.
• Comfortable being on camera as and when needed
• Strong storytelling and visual communication skills.
• Excellent coordination and project management ability.
• Must be based in Riyadh
• Must be proficient in spoken Arabic

Required Skills

• Strong organizational and project management skills
• Expertise in social media management and scheduling tools
• Strong video ideation, scripting, and storytelling skills.
• Understanding of content analytics and insights (Meta Insights, TikTok Analytics, LinkedIn Analytics).
• Proficiency in tools like Canva, CapCut, or similar video editing apps.
• Understanding of influencer marketing workflows.
• Strong negotiation, communication, and interpersonal skills.
• Knowledge of community marketing and community engagement tools (WhatsApp Broadcast, Discord, Telegram, Facebook Groups).
• Strong written and verbal communication skills in English and Arabic
• Data-driven mindset to track and optimize performance metrics.

Perks of Working at Arabius

• Be part of a fast-growing Saudi brand with a meaningful mission.
• Work directly with local and international teams shaping cultural learning in the Kingdom.
• Flexible, creative, and collaborative work culture.
• Opportunities for growth and leadership in a rapidly expanding organization.
• Competitive compensation