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Channel Manager
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Job Summary
HORECA Channel Manager, OUT OF HOME (OOH) role is to support Head of Sales in achieving the OOH sales targets for entire kingdom. He / She develop the channel strategy, go-to-market approach and assist in developing the promotions strategy. He / She maintains excellent relationships with customers and manages the business development agreements across kingdom. He / She directs Regional Supervisors to oversee the day-to-day implementation of sales promotions and sales operations activities.
Job Responsibilities
OOH Sales Strategy
- Develop direct and in-direct distribution programs
- Develop Go-to-market approach to serve the customer efficiently
- Help in designing the channel promotion strategy
- Help in building the annual budget and monthly channel/customers forecast
- Designing the channel head count, resources and tools needs
Sales planning & Budgeting
- Assist Head of Sales to create and propose annual OOH sales plans based on existing customer base and their consumption pattern and growth potential in the market
- Support Head of Sales to prepare, propose and control the OOH sales budget and resource requirements required to attain the annual sales targets and acquire resources
- Perform functional role in building the GM sales strategy of the company
- Understand market trends and provide recommendations on brand positioning, pricing and promotions.
- Provide inputs to sales promotions, pricing strategy and brand management activities.
Sales operation and promotions
- Manage the development and implementation of sales activities related to the OUT OF HOME Channel.
- Liaise with potential clients to establish rapport and arrange meetings.
- Plan and oversee new marketing initiatives.
- Research organizations and individuals to find new opportunities
- Find and develop new markets and improving sales
- Attend conferences, meetings, and industry events.
- Guide the sales teams to provide best-in-class customer services
- Ensure that key customers are dealt as high priority by supply chain and other departments in terms of delivery and customer services
- Prepare the weekly and monthly promotion plan and share the plan with Head of Sales and Marketing for approval
- Effectively leverage the trade marketing budget to achieve sales targets
- Make regular market visits to oversee sales operations, display, measuring customer satisfaction and ensuring compliance with the promotions and pricing agreed with the key customers
- Assist Head of Sales to oversee processes for customer on-boarding, customer evaluation and credit limit assignment at regional level, and suggest recommendation for improvements.
- Provide "competitors monitoring" analytic reports and present it to the Head of Sales.
Stakeholder Management
- Maintain excellent relationships with the influential stakeholders at key customers to negotiate the favorable trade terms for Mayar
- Ensure compliance with business development agreements and handle escalations
Team Management
- Assist to set clear directions for the team, review their work and handle escalations
- Ensure that the salesforce gets appropriate training to be productive in their jobs
Job Requirements
- Bachelor's degree in business administration with Sales/ Marketing Majors
- 11+ years of experience in Sales & Marketing including 5 years of experience in Sales leadership role at FMCG company
- Proficiency in written and verbal Arabic and English languages
Desirable Attributes
- Master's degree in business administration with specialization in Sales/ Marketing.
