Digital Marketing Specialist

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Multimedia Full time

This is a full-time on-site role for a Digital Marketing Specialist at Multimedia Club.

The role involves planning, executing, and optimizing digital campaigns for clients, analyzing performance metrics, and delivering professional reports that support effective decision-making.

As a Digital Marketing Specialist, you will be responsible for carrying out day-to-day digital marketing activities and strategies, including social media marketing, online advertising, web analytics, and maintaining effective communication with team members.

This position requires a combination of creative and analytical skills, along with the ability to utilize advanced digital tools to manage campaigns and accurately track their results.

Requirements

  • Plan, develop, and implement paid advertising campaigns across multiple platforms, including Meta, Google, TikTok, LinkedIn, Snapchat, and others
  • Develop and regularly update Buyer Personas based on research findings, data analytics, and client feedback
  • Manage advertising budgets and optimize spending across platforms to achieve the highest possible return on investment (ROI)
  • Continuously test and refine ad creatives, targeting parameters, and messaging to enhance performance and increase conversion rates
  • Monitor daily and weekly performance indicators and provide prompt recommendations for adjustments and optimizations
  • Prepare detailed campaign performance reports that include in-depth analyses, insights, and actionable recommendations
  • Manage and maintain tracking and analytics tools such as Meta Pixel, Google Analytics 4, Google Tag Manager, and UTM codes to ensure data accuracy
  • Track user behavior across platforms and analyze the customer journey to improve targeting strategies and campaign effectiveness
  • Apply SEO principles to enhance campaign visibility and effectiveness, particularly for Google Ads campaigns
  • Collaborate closely with the content and design teams to ensure all advertising materials align with buyer personas and campaign objectives
  • Participate in internal brainstorming sessions to develop innovative digital strategies that strengthen brand positioning
  • Stay abreast of the latest trends, technologies, and best practices in digital marketing, applying the most relevant ones to improve campaign performance
  • Propose creative and data-driven advertising strategies aimed at increasing reach, maximizing conversions, and improving the overall customer experience

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