Marketing Category Specialist

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Niceone Full time 40,000 - 80,000 per year

Key Responsibilities Category Marketing Strategy, Digital Merchandising, and Performance Optimization

Market and Category Analysis:

  • Study the performance of the category and competing products in the market.
  • Analyze consumer behavior and purchasing trends.
  • Identify growth and expansion opportunities within the targeted category.

Marketing Planning and Execution:

  • Develop annual and monthly marketing plans specific to the category.
  • Propose marketing campaigns and promotional offers in coordination with the other departments.
  • Monitor campaign implementation and ensure alignment with brand objectives.

Product and Offer Management:

  • Contribute to defining suitable products and offers for the targeted category.
  • Monitor sales performance and recommend necessary adjustments to pricing or the marketing mix.
  • Coordinate with the Product Management team to ensure readiness of new products.

Internal Coordination:

  • Collaborate with the Brand, Channels, Growth, and CRM departments to ensure effective campaign execution.
  • Prepare monthly performance reports and analyze marketing campaign results.

Innovation and Continuous Improvement:

  • Propose new marketing ideas to strengthen the category s market position.
  • Stay updated on the latest local and global market trends.
Desired Candidate Profile

Bachelor's degree in marketing, Business, E-commerce, or a related field; advanced degree or category management certification is a plus.

2+ years of experience in category marketing, digital merchandising, or commercial roles, preferably within the retail or e-commerce industry.

Solid understanding of digital marketing, SEO, category management, and analytics tools (Google Analytics, Power BI, or similar).

Strong communication, collaboration, and project management skills; capable of multi-tasking across projects and priorities.

Analytical thinker with a high attention to detail and a passion for using data to solve problems and inform decisions.

Experience working cross-functionally in diverse, fast-paced teams; ability to thrive in an inclusive, gender-neutral work environment.

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