Media Public Relations Specialist
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Location:
Riyadh, Saudi Arabia Reef Group is looking for a PR Specialist to join our Marketing team. The role will focus on strengthening brand visibility through media relations, PR campaigns, product launches, and brand events.
Key Responsibilities
* Develop and execute PR activities aligned with the brand’s marketing objectives.
* Build and maintain relationships with journalists, editors, media outlets, and relevant industry contacts.
* Write and coordinate press releases, media pitches, and other PR materials in Arabic and English.
* Coordinate media coverage for product launches, store openings, and brand events.
* Collaborate with marketing, social media, and influencer teams to ensure consistent brand messaging.
* Manage PR agencies and external partners when required.
* Monitor media coverage and prepare reports on PR performance and campaign results. Requirements
* Previous experience in public relations, preferably within beauty, fashion, lifestyle, retail, or a PR agency.
* Strong understanding of the Saudi media landscape and consumer trends.
* Excellent communication and writing skills in Arabic and English.
* Experience coordinating PR campaigns, media events, and product launches.
* Strong relationship-building, organizational, and project coordination skills.
* Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
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