Senior Performance Specialist-Digital Marketing

SENIOR PERFORMANCE MARKETING SPECIALIST

Location:
Riyadh, Saudi Arabia Department: Marketing / Commercial

Experience:
Minimum 4–5 years About Azure Azure is a lifestyle and residential experience provider managing premium gated communities in Saudi Arabia. Azure focuses on delivering high-quality residential experiences, exceptional services, and a strong community lifestyle for its residents.

Key Responsibilities
• Develop and implement performance marketing strategies across digital channels to drive qualified leads, customer acquisition, and occupancy.
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant digital platforms.
• Manage SEM, paid social, display, retargeting, and lead-generation campaigns based on business objectives.
• Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and lead quality, and take corrective actions to improve results.
• Develop audience targeting and segmentation strategies to reach potential residents and relevant customer segments.
• Work closely with the Marketing, Leasing, Commercial, and Customer Experience teams to align campaigns with business and leasing objectives.
• Manage campaign budgets and ensure effective allocation of marketing spend across channels and campaigns.
• Conduct A/B testing for advertisements, audiences, landing pages, and campaign strategies to continuously improve performance.
• Analyze digital marketing data and customer journeys to identify opportunities for improving lead conversion and customer acquisition.
• Track campaign results through Google Analytics, advertising platforms, dashboards, and other digital analytics tools.
• Prepare regular performance reports with clear insights, recommendations, and action plans for management.
• Monitor market trends, competitors, digital advertising developments, and customer behavior to identify new growth opportunities.
• Coordinate with creative and content teams to ensure campaigns have relevant and effective ad copy, visuals, landing pages, and promotional materials.
• Ensure accurate tracking of campaigns, including UTM parameters, conversion tracking, pixels, and other measurement tools.
• Support the development of the overall digital marketing strategy and contribute to achieving Azure's brand awareness, lead generation, leasing, and revenue objectives.
• Stay updated on changes in digital advertising platforms, algorithms, privacy regulations, and industry best practices. General Responsibilities
• Provide guidance and knowledge sharing to junior team members and support the development of digital marketing capabilities.
• Follow Azure's policies, procedures, and standards while ensuring all marketing activities are delivered accurately and professionally.
• Maintain accurate campaign records, reports, budgets, and performance data.
• Identify opportunities for continuous improvement, process efficiency, and cost optimization.
• Perform other duties and responsibilities as assigned by management. Qualifications & Experience
• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 4–5 years of experience in Performance Marketing, Digital Marketing, Paid Media, or a similar role.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience in SEM, paid social, lead generation, retargeting, and conversion optimization.
• Strong analytical skills with the ability to interpret campaign and customer data.
• Experience with Google Analytics / GA4, campaign tracking, and performance reporting.
• Experience in the real estate, hospitality, lifestyle, retail, or customer-focused sectors is preferred.
• Strong communication and stakeholder management skills.
• Good command of English and Arabic. Key Competencies
• Performance Marketing & Paid Media
• Digital Analytics & Reporting
• Lead Generation & Conversion Optimization
• Campaign Management
• Budget Management
• Data-Driven Decision Making
• Audience Segmentation
• Market & Competitor Analysis
• Problem Solving
• Communication & Collaboration