B2B Sales Manager
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Location:
Riyadh, Saudi Arabia Employment Type: Full-Time Job Overview We are looking for an experienced B2B Sales Manager with a strong background in the F&B industry , preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market , proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue and business growth targets.
- Identify and acquire new B2B clients and business opportunities across the Saudi market.
- Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
- Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
- Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
- Prepare proposals, quotations, presentations, and commercial agreements.
- Maintain a strong sales pipeline and provide regular sales forecasts and reports.
- Identify market trends, customer needs, and competitor activities.
- Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.
- Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
- Represent the company at exhibitions, networking events, industry meetings, and business functions. Requirements
- Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
- 5–8 years of sales experience within the F&B industry in Saudi Arabia.
- Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
- Established network and strong connections within the Saudi F&B market.
- Proven track record in B2B sales, business development, and achieving sales targets.
- Strong understanding of the Saudi F&B market and customer landscape.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Strong commercial and business development mindset.
- Proficiency in Microsoft Office and CRM systems.
- Fluent English is required; Arabic is an advantage.
- Valid Saudi driving license is preferred. Key Skills
- F&B Sales & Business Development
- B2B & Corporate Sales
- Specialty Coffee / Café Industry
- Saudi Market Network
- Client Relationship Management
- New Business Acquisition
- Negotiation & Closing
- Key Account Management
- Sales Strategy & Target Achievement
- Market Development
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