Senior Product Manager Hematology

منذ 4 ساعات

Riyadh, Riyadh Province, المملكة العربية السعودية Bristol Myers Squibb دوام كامل

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Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

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The Senior Product Manager Haematology will report to the Franchise Lead Haematology KSA & Gulf Countries.

This role will lead the development and implementation of the marketing strategy in KSA & Gulf Countries for Haematology products. The individual taking this role will work with cross-functional teams including the distributors in those countries to ensure alignment prioritization and appropriate resource allocations. This position has a key role in the business strategy and overall financial success of the KSA & Gulf

Key Responsibilities:

  • Understand the overall business including business trends and BMS corporate strategy and contribute with business strategy execution in close interaction with Cross Functional Team

  • Develops / champions annual brand planning to optimize sales market shares while demonstrating superior forecasting analysis and control of brands expenditures

  • Develops and implements innovative marketing strategies and tactics ensuring completion on a timely basis and within agreed budgets

  • Analyses trends threats and opportunities in the marketplace. Translates these trends & Opportunities in terms of long-term business implications

  • Exhibit a best-in-class level of disease product and indication knowledge including competitor products

  • Initiate build and maintain strong relationships with KOLs HCPs and where required clinical pharmacies and and payers to create positive impact and change to attainment of business objectives and targets

  • Interacts and builds strong working relationships with multiple stakeholders both internal and external

  • Works with Access Team to always ensure favourable pricing and reimbursement situations

  • Work with relevant stakeholders to develop depth understanding of Life Cycle Plan and deliver specific actions/programs to support prioritized business opportunities

  • Trains and develops field team as appropriate on product/competitor knowledge and differentiation messages to the customers

  • Ensure full compliance with laws regulations and BMS Standards of Business Conduct and Ethics

Role Qualifications:

  • Bachelors Degree or equivalent in a Pharmaceutical / Medical field

  • Business School degree or MBA is preferred

Experience and Knowledge:

  • 10 years of pharmaceutical industry experience within competitive therapeutic field oncology/hematology preferred

  • Minimum 3 years of Marketing experience (or similar management level role)

  • Demonstrated track record of success in launching and commercialization product(s) with high integrity while focusing on execution

  • Ability to lead the development and implementation of innovative strategic and tactical plans with in-depth knowledge of marketing and sales and reasonable knowledge on field medical and access fundamentals

  • Demonstrated ability to build and maintain strong relationships with key internal and external stakeholders successfully and effectively

  • Ability to lead cross-functional teams and success in effectively communicating and influencing decisions with senior management

  • Proven history of seeking out new information and learning quickly ability to absorb new concepts analyze data and ask insightful questions to make effective decisions-experiments

  • Knowledge and understanding of pricing & reimbursement outcomes research regulatory affairs payor management

  • Broad and in-depth understanding of local and regional challenges relative to the pharmaceutical industry

  • Demonstrated use of communication and change management strategies/tactics to influence new ways of thinking and working

  • Strong project management analytical and