Regional Marketing Specialist MEA

About Aerogen:
Headquartered in the vibrant city of Galway Ireland with offices around the world Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards including being named Galway Chamber Company of the Year 2025 and an eleven-time winner of the Zenith Award for Respiratory Care Excellence in North America our employees make a difference to patients lives every day having reached over 30 million patients in more than 80 countries.

Today Aerogen is powered by a global team representing 54 nationalities working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate challenge and test not only in relation to our products but every facet of how we work.

We lead the way by finding innovative solutions to even the most complex problems all in the name of delivering better patient outcomes.

Our business continues to grow rapidly across the globe and as we grow our core culture of We Care universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

Join us as we continue to #discoverbetter.

What is the role
The Regional Marketing Specialist is responsible for creating Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilisation of Aerogen technology within region. They will work in strong partnership with sales leadership Marketing Medical Affairs global cross-functional partners and third-party vendors.

What are the key responsibilities
Market Awareness Strategy: Define customer targets with broader commercial team. Create a strategy with the right promotional tools messaging and cadence to reach prospective customers in a way that tells our story to help fuel market understanding acceptance and adoption of the Aerogen solution.
Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets including social media advertising email etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region.
Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
National Customer Facing Events: Coordinate participation in events event displays and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact.
Regional Customer Facing Events: Coordinate customer facing messaging for regional conferences and events. Work with locals sales reps and broader team to align on communication strategy and drive execution.
Budget: Track and manage all spend in line with each country budget and keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
KOL Strategy Support: Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. Take ownership of Peer-to-Peer events Webinars and KOL commercial contracting organisation.
Market Awareness Strategy: Define customer targets with broader commercial team. Create a strategy with the right promotional tools messaging and cadence to reach prospective customers in a way that tells our story to help fuel market understanding acceptance and adoption of the Aerogen solution.
Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets including social media advertising email etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region.
Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
National Customer Facing Events: Coordinate participation in events event displays