Brand Marketing Manager

2 weeks ago


Riyadh, Saudi Arabia Pause Experience Company Full time

jobbrief:

webelieve marketing is more than sharing a wellwritten post or asending nice structured email marketing is about deep andcomplicated activities that results in one brand image whichdeliver the core message to the audience. as Brand MarketingManager in PAUSEAWAY you will be leading our marketing activitiesand introducing our current and future vision to the hospitalitymarket and to our guests. our Brand Marketing Manager will be acore part of a team who are responsible for driving the commercialperformance of our brand across different Marketing channels. ouraim is to create a strong community around the brand and to developa marketing strategy that represents our main value and thebusiness characteristics. we believe in the power of brands increating great unique businesses and our marketing manager has too.are you equipped with the right tools and ready for a uniquejourney then you arewelcomed.


responsibilities:

  • developsand executes strategies and tactics to deliver the message aboutour brand and the relatedproperties
  • developsannual digital marketing plan to maximize our revenue productionand identify digital marketing opportunities on third party andlocal partnersites
  • developsand implements social strategy across differentplatforms
  • partnerswith Growth team to develop and execute promotionalstrategies
  • buildssupports and supervises the process of lead generationefforts
  • managesinternal and external partners to verify deliverables are executedto support our brandstrategies
  • managesphotography distribution including search photos prearrival photosand photo gallerymanagement
  • createslanding pages and Discovery Pages to enhancecontent
  • managespaid media budget andstrategy
  • assistsin reviewing social media content calendars and collecting localarea and propertyevents
  • runsreviews analyzes and clearly articulates reports and adjustsstrategyaccordingly
  • measuresand communicates success of campaigns and digital performance usingrelevant reportstools
  • providesregular tracking/ROI and analysis of promotions and website/emailcampaigns using industry averages for ROI calculation and uses thisknowledge in futureplanning
  • tracksreturn on investment (ROI) of all marketing initiatives includingonline direct mail and printadvertising
  • demonstratesthe ability to create and maintain strong relationships andnegotiation skills with key internal and externalpartners/stakeholders (e.g. GMs Sales and Growth Leaders localteams and mediarepresentatives)


Requirements
  • excellentmarketing and communicationskills
  • relevantexperience in similar position for at least 5years
  • previousexperience working in the luxury hospitality industry OR with theluxury lifestyle brands ispreferred
  • demonstratedability to develop and implement successful marketingstrategies
  • excellentverbal writing listening and presentationskills
  • willingnessto travel across differentproperties
  • selfmotivatedand creativeproblemsolver
  • abilityto work both autonomously and in a teamsetting


-excellentmarketing and communication skills - relevant experience in similarposition for at least 5 years - previous experience working in theluxury hospitality industry OR with the luxury lifestyle brands ispreferred - demonstrated ability to develop and implementsuccessful marketing strategies - excellent verbal, writing,listening and presentation skills - willingness to travel acrossdifferent properties - self-motivated and creative problem-solver -ability to work both autonomously and in a teamsetting
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