Marketing Research Analyst

Found in: Talent SA C2 - 1 week ago

Dhahran, Saudi Arabia WhiteCrow Research Full time
About our client:

Our Client operates in the Oil and Energy industry, with its headquarters rooted strongly in Saudi Arabia. It has its branches spread to more than 50 countries, providing employment to more than 68,500 people all over the world. They fall under the Fortune 500 Companies. They are one of the world's largest oil producers. They are constantly growing by creating new technologies through its Research and Development efforts and branch into new business lines through Investments and Acquisitions.

Responsibilities

The candidate will be based at our client headquarters in Dhahran, Saudi Arabia and will be required to perform the following:

  • Apply knowledge of behavior science theories, principles, and methodologies to design brand and communication strategies and execute research projects that provide valuable insights into consumer behavior, decision-making processes, and motivations.
  • Conduct thorough market research using a combination of qualitative and quantitative methods to identify industry trends, competitor strategies, and customer preferences.
  • Utilize statistical analysis and data visualization techniques to interpret research findings, identify patterns, and present actionable recommendations to inform marketing strategies.
  • Develop detailed customer personas based on behavior science data to guide the creation of tailored marketing messages and campaigns.
  • Collaborate with cross-functional teams, including creative, content, and PR, to optimize marketing campaigns using behavior science insights.
  • Implement performance metrics and tracking systems to measure the effectiveness of marketing campaigns and report on key performance indicators (KPIs) to internal stakeholders and clients.
  • Provide strategic recommendations based on behavior science insights to enhance brand positioning, stakeholder engagement, and overall marketing effectiveness.
  • Stay abreast of the latest developments in behavior science and marketing research, and share knowledge and insights with the team through workshops, presentations, and internal training sessions.

Requirements:

  • Bachelor's degree in Marketing, Psychology, Behavioral Economics, or a related field. Master's degree in Behavior Science, Marketing, or a related field is preferred but not required.
  • Proven experience (5+ years) working as a Marketing Research Analyst or similar role in a PR agency or corporate communications setting to drive behavior science-driven marketing or communications campaigns.
  • Strong understanding of behavior science theories, principles, and their application in marketing and communications strategies.
  • Proficiency in using statistical analysis tools and data visualization software.
  • Excellent communication skills with the ability to present complex data and insights in a clear and compelling manner.
  • Strong analytical mindset and attention to detail, with a focus on translating data into actionable strategies.
  • Ability to work collaboratively in a fast-paced team environment and manage multiple projects simultaneously.
  • Strong project management skills and ability to meet tight deadlines.

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