Mindshare- Head of Digital
2 weeks ago
Media Planning, Implementation & ActivationRiyadh,Na
We are Mindshare. The global media network. We are nearly 6,000 people in 82 countries with one aim: to make our clients' brands more famous and more profitable . Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
Responsibilities:
Leadership of client communication with the support of client partners acrosstheaccount.
Leading digital performance strategy andoverseeingimplementationacross search and social, whilst having a view on their display and programmatic offering
Primary lead on activation optimisation strategy and tactics
Development ofdirect report to become self-sufficient in delivery of campaign implementation and optimisations .
Setting an annual performance strategy and goals that drive client's business performance
Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
Collaboratively pull together wider business teams across analytics, adops and insights to deliveron day to day campaign delivery
Collaborative lead (withpartner) on client reviews of all activation – BAU, campaign specific and channel planning
Collaborative secondary lead (with other Directors) on the management of day to day relationships withGoogle,social&tech providers.
Learn and then lead the usage of planning frameworksas part of our rigorous campaign planning process
Lead and collaborative remit on non-client specificactivation management workstreams and projects – as assigned bysenior leadership
The candidate:
7 years + experiencein digital media, ideally from an agency side background (client side or a mix will also be considered)
Experience managing search, socialand/or displayfrom both a technical and strategic POV.
Experience in audience led planning
People management experience of managing a team
Strong leadership skills and ability to manage upwards and downwards
Experience leading clients within digital
Strong organisational andcommunicationskills
A drive toremain at the cutting edge of digital media and progress both the client's business and the agency skill through their work.
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