Business Unit Director

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Mindshare Full time

Role Title & Location:

Business Unit Director, Riyadh, KSA

Reporting Line & Organization Profile:

We are Mindshare. The digital first global media network.

We are nearly 6,000 people across 82 countries with one aim:
to make our clients' brands more famous and more profitable through solutions that demand a response. Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people.

The people we live with. The people we work with. The people we are.

Responsibilities and Accountabilities

  • Leading a full integrated business unit, managing the team and the clients on the unit
  • Leadership of client communication with the support of client partners across the accounts.
  • Setting an annual performance strategy and goals that drive client's business performance.
  • Own leadership across Mindshare KSA
  • Leading both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data
  • Oversee analytical offline thinking and approach
  • Integrated Knowledgeable with offline & Online planning (TV, OOH, Radio, Print & Digital)
  • Strong relation with suppliers both offline & Online
  • Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering
  • Bridge media and technology solutions to provide full servicing and advisory to clients
  • Lead data consultancy and implementation across all clients
  • Development of direct report to become selfsufficient in delivery of campaign implementation and optimizations.
  • Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
  • Collaborative lead on the monitoring and review of resourcing required within all areas of media activation including resource hiring when applicable
  • Collaboratively pull together wider business teams across analytics, adops and insights to deliver on daytoday campaign delivery
  • Collaborative lead (with partner) on client reviews of all activation
  • BAU, campaign specific and channel planning
  • Collaborative secondary lead (with other Directors) on the management of daytoday relationships.
  • Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
  • Lead and collaborative remit on nonclient specific activation management workstreams and projects as assigned by senior leadership
  • Build own client P&L to drive out of scope services for Mindshare KSA
  • Develop a full training program to upskill all offline & Digital media specialists into integrated experts.
  • Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations
  • Aiding in organic and growth of the accounts within the unit
  • Aiding in business development and pitches across Mindshare KSA

Ideal Profile:

  • 10 years + experience in integrated media, ideally from an agency side and
    CPG background (client side or a mix will also be considered)
  • Good understanding of Offline, Digital & eCommerce
  • Strong understanding of customer data platforms and advance analytics solutions
  • Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology
  • Experience managing search, social and/or display from both a technical and strategic POV.
  • Experience in audience led planning
  • People management experience of managing a team
  • Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology

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