Senior Specialist Spoma Support

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Adidas Full time

Purpose & Overall Relevance for the Organisation:

  • Support the development of the Global Sports Marketing Strategy for Football and other sports by servicing Sports Marketing Assets, Partners in Saudi Arabia.

Key Responsibilities:

  • Support in identifying and recommending the best current and next generation players and athletes across football and other sports.
  • To service Sports Marketing Assets, Partners including maintenance of contracts.
  • Act as support between players, athletes and adidas internal departments, including business units, Brand Activation, PR/newsroom and Trade Marketing.
  • Support the execution of SM activities included in the gotomarket plan
  • Support the control of existing asset agreements (product and servicing).
  • Ensure timely and sufficient equipment of Sports Marketing partners with the material contractually agreed and ensure on
- and off-field visibility.

  • Ensure alignment of execution for consistent brand appearance.
  • Work closely with the Brand Activation Managers to service and leverage athlete and player opportunities across their 'owned' social media platforms and key adidas brand channels.
  • Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
  • Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
  • KPI's:
  • Saudi Arabia Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment).
  • Growth of Performance Categories Market Share within Saudi Arabia.
  • EM Net Sales, Category growth, FPST and DTC/Ecom traffic.
  • MWB compliance.
  • Key Relationships:
  • Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, Partners and Assets.
  • Knowledge, Experience and Capabilities
  • Extensive knowledge of football, other sports and Saudi Arabia sporting landscape.
  • Ability to build and maintain relationships.
  • Ability to network, influence and utilize internal and external resources.
  • Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
  • Good oral, written, and presentation communication skills in both English and Arabic.
  • Required Education and Experience / Minimum Qualifications:
  • University degree in business, ideally with marketing and sales focus.
  • Minimum 3 years of Brand and Sports Marketing Experience with an agency or client
- side consumer goods company.

  • Fluent written and spoken Arabic & English skills.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Senior Specialist SPOMA Support
  • BRAND:


adidas
  • LOCATION:
  • Riyadh
  • TEAM:
  • Marketing & Communications
  • STATE:
  • 01 COUNTRY/REGION:
  • SA
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Apr 25, 2024

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