![VICE MEDIA GROUP](https://showbizjobsblobcdn.azureedge.net/logos/v/vice/vice-logo-2021-65898.png)
Vp, Marketing, Brand, Community
2 weeks ago
The team that are building the strategy for the brand, the teams creating the brand identity and finally the teams that are responsible for reaching an audience.
VICE Jax is a joint venture between VICE and a large Middle East media partner.VICE Jax's primary directive is to create a leading platform for quality digital Arabic content centered on modern Arab youth culture anchored in Saudi Arabia.
The expectation of this role and others connected with VICE Jax is that you will work on VICE JAX project as well as other VICE Media lines of business including VICE and Virtue (VICE's creative agency) projects throughout the Middle East and Africa.
ROLES AND RESPONSIBILITIES
- Setting and maintaining clear understanding of the overarching strategy and expectations of the brand.
- Strategy lead for the overall approach for the new company.
- Setting clear expectations for tasks and aligning internal stakeholders accountable for work
- Develop advertising strategy across all media channels.
- Directing the brand creative team on brand identity and extension.
- Directing the development of all media plans and validate their alignment to campaign objectives.
- Oversee the creation of additional niche brands under the parent company.
- Quarterly/annual research analysis of audience providing the client with actionable insights.
- Building up the community, reporting on the growth and devising ways to increase growth.
- Partnering with internal teams to develop insights into brand extensions through evaluations and recommendations of platform opportunities
- Working closely in partnership with clients on campaign briefings and ongoing strategy sessions.
- Working closely with content team to ensure content creation and audience are insync.
- Participate in new business pitches as required
QUALIFICATIONS
- Fluent in Arabic and English.
- 7+ years of relevant experience for VP level with progressive levels of responsibility
- Up to date on platforms, technologies.
- Have entertainment industry experience.
- Online experience a must.
- Strong management and time management skills
- Demonstrated critical thinking skill and strong problemsolving skills
- Team oriented approachable and viewed as coach and mentor to others
LOCATION
ABOUT VICE MEDIA GROUP
VICE is the world's preeminent youth media company and content creation studio.
Launched in 1994, VICE now operates in over 30 countries and distributes its programming to hundreds of millions of viewers each month across digital, linear, mobile, film and socials.
VICE includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and an international TV network
VICE Arabia is one of the newest and fastest growing regions of VICE with offices in Abu Dhabi and Riyadh.
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