Marketing Executive

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Informa Connect of Informa PLC Full time

TAHALUF - Marketing Executive - Tourism

Full-time

Company Description

is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non-Gov Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners don't just support the expansion of live events in the Kingdom; they're also the partner of choice for heavyweights like Apple, Amazon and AliBaba.
Be part of something BIG Building on the success of record-breaking tech event , which grew to be the world's largest tech event globally in terms of attendee numbers in just its second edition, Tahaluf is making a huge impact on the global events sector.
Tahaluf is bringing iconic brands to the Kingdom of Saudi Arabia, including , which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event , as well as establishing Saudi-born brands, such as, a not-to-be-missed meeting place for the global Food & Beverage industry.
Join our ambitious and highly committed team, who aren't afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.
We're building awe-inspiring experiences. We're launching award-winning brands. And we're scaling faster than any event organiser in history. Take a leap with Tahaluf, we're offering you the chance to:

Work within a

highly dynamic business with the energy and style of a start-up

Be part of building a business that's launching new products and events at scale
Take the opportunity to accelerate your career and make a real impact.

Job Description

PLANNING & CAMPAIGN MANAGEMENT

Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives. Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance. Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed. Raise PO's and maintain budget trackers. Appoint and manage external suppliers. Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion. Develop collateral (email, print, digital) as per the marketing plan. In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience. Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels. Become part of a culture of testing and metrics-driven decision making in the team.

ANALYSIS & INSIGHT

As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports. Share relevant insights with marketing manager to drive revenues or pursue new opportunities. Analyse and report trends over time and use these insights to build more effective campaigns. Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.) Work with internal teams to ensure data governance and data management policies are adhered to. Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI. Use recommended campaign analytics dashboards daily to monitor performance. Become part of a culture of testing and metrics-driven decision making in the team. Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION

Identify target universe and key segments within target universe. Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels. Monitor and adjust campaign activity based on performance metrics. Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc.) Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites. Manage and format any external files for import into the Informa database or fulfilment purposes. Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.

MARKETING INNOVATION

Monitor and share new trends and techniques in both consumer and B2B marketing. Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance.

Qualifications

Minimum Education Level

Educated to degree level or equivalent.

Background Knowledge, Skills & Experience

Analytical and questioning mindset. Highly creative with excellent copy writing and visual marketing skills. Fast learner and committed to personal development and growth. Deadline and target driven. Experience of using email marketing platforms. Experience of working with databases and data selection/management software. Experience of working with CMS platforms (but coding knowledge not required). Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. Database development and growth including segmentation / advanced targeting. Building relationships with partners and stakeholders. Experience of working in a pressurised environment. Good verbal and written communication skills. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

Desirable

Experience of using marketing automation technology (preferably Eloqua). Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis. Formal business/marketing higher education qualification. Experience of Eloqua and/or Adobe Experience Manager. Events marketing experience.
TAHALUF - Marketing Executive - Tourism
Diplomatic Quarter, Riyadh, Saudi Arabia * Full-time
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