Digital Marketing Officer

2 weeks ago


Dammam, Eastern Province, Saudi Arabia Albawardi Group Full time
Job Summary
  • Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
  • Develop and implement e-commerce strategy in order to improve website performance
  • Work with developers to improve website speedWork with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
  • Re-Platforming website to new CMS, making website mobile capable
  • Research market in order to discover new trends and technologies in order to improve website performance
  • Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs
  • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
  • Develop a content calendar and oversee website uploads and landing pages development
  • Report on performance
Skills
  • Experience in developing and overseeing digital marketing strategies
  • Excellent understanding of web design and web analysis
  • Strong marketing and tech background
  • Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
  • Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
  • Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools


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