Marketing & PR Director, Riyadh

2 weeks ago

المملكة العربية السعودية, Saudi Arabia Uncommon People Full time

Job type:

  • Permanent
    Emp type:
  • Fulltime
    Industry:
Automotive

Expertise:

HR, GA & Facilities

Salary type:

  • Annual
    Salary:
  • Negotiable
    Location:
  • Riyadh Province, SA
    Job published:

Job ID:

  • 32332
    For our client, Chery Motors, we are looking for a
    Marketing & PR Director, based in Riyadh, Saudi Arabia.**
    About Chery Motors
Chery has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence.

Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicles, CKD parts, engine and vehicle manufacturing technology and equipment to overseas markets.

Chery focuses on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy.

After more than 20 years of development, Chery's sales and services network covers more than 80 countries and regions and has won the trust of 10 million consumers worldwide.


As a leading Chinese car manufacturer, Chery's business scope covers the R&D, production and sales of passenger cars, commercial vehicles, mini cars, special vehicles, powertrain system and other products.

It has sold more than 10 million vehicles, providing products and services for users in more than 80 countries and regions around the world every day.


About OMODA Motors
OMODA Motors is a new brand, built by Chery Group. OMODA operates individually from the other brands within the Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Responsibilities

  • Identify and implement Omoda strategies based on consumer insights, market opportunities and competitors' trends, in compliance with the global brand scheme;
  • Interface with local agencies, developing an annual brand calendar and use resources to achieve targets. This includes, but is not limited in, improving the brand's awareness, enhancing brand reputation, campaign delivery, fans acquisition and customer club set up and management.
  • Achieve business results through execution excellence. Partner with crossfunctional teams to ensure marketing activities are executed according to strategy and supported by investment in advertising, social media and events.
  • Provide timely and insightful analysis reports of the local market and main competitors, to adapt strategy and action plan;
  • Interface with media agencies, lead media development and executions in all communication channels. Create press releases, monitor posting and results;
  • Lead the setup of social media platforms and the official website, define strategy and create content. Monitoring result of these activities.
  • Lead launch events strategy and action plan.
  • Responsible for the collection and analysis of market information and inmarket competitors. Create appropriate, summary reports;
  • Responsible for the brand and product survey and providing summary reports;

Requirements:

  • Education: Bachelor degree or above. Major in marketing, advertisement, commercial management, economics, automotive engineering or machinery engineering;
  • Professional experience: more than 10 years of work experience in automobile Marketing & PR, more than 5 years as marketing or branding director. Demonstrate successful brand expansion and management;
  • Existing significant resources and relationships with local media, Key Opinion Leadership (KOL) and Key Opinion Consumer (KOC).
  • Strong communication and coordination ability, planning ability and execution ability; relationship establishment and maintenance capabilities;
  • Language requirement: English as working language.

Working Location
Riyadh

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