Dx Shopper Marketing Assoc Manager Tt

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo Full time

Overview

PepsiCo's strength is its people. Winning together is all about respect for one another's unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Are you ready to explore PepsiCo and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.
Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase.

A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets.

Support the SSFL business development by creating customer focused activity programs and delivering to the field the necessary selling tools.

Managing the interface between sales & marketing to deliver AOP channel activity calendar and lead the OT channel development agenda.

- Develop OT Channel Activity/ Innovation calendar in coordination with marketing department. - Develop Trade Loyalty programs & Deploy to sales force. - Develop, Recommend & Control the Push & Pull initiatives.

Responsibilities

  • Leveraging Sales performance by providing high quality Marketing services targeting TT & WHL Trade channels and maintaining synergy with Marketing function
  • Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing AOP objectives.
  • Planning and executing long term loyalty programs for trade Customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution.
  • Representing sales function in the process of New Product Launches handling Pipeline forecast, recommending packages & price points in cooperation with sales management.
  • Enhancing sales team in meeting S&D objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings.
  • Planning and executing Marketing calendar for TT & WHL channels.
  • Improving merchandising performance in TT & WHL channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility.
  • Collecting and analysing all relevant information about competition:
  • Activities cross trade channels
  • Pricing strategy
  • Innovations and communicate on a timely manner to management to take appropriate actions & decisions.
  • Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective.
  • Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package.
  • Select and brief external suppliers to provide the required POP materials and tailor made promotional activities to deliver competitive and cost effective advantage instore. Ensure these materials are effectively and promptly distributed.
  • Translate Marketing initiatives into TT & WHL channels activity plans including: instore targets, promotional guidelines, selling stories etc.
  • Provide all necessary physical support materials (sales aids, buyer boxes, samples etc.).
  • Cost effectively validates the instore vision/ sales drivers by analysing existing data or by implementing store tests. Use these insights to develop the plan and to bolster the selling story.
  • Monthly Update ACNielsen reports and shares the analysis with sales management.

Qualifications

  • Advance Microsoft Office.
  • Analytical skills.
  • Understanding of use of insights/selling capability.
  • Influencing skills.
  • Strong results orientation.
  • Taking the initiative.
  • Strong verbal and written communication as well as facilitation skills
  • Organisational ability managing a large workload.
  • Very Good English and Arabic language skills
  • Mobility and No travel restrictions
  • Results Driven (re

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