Trade Marketing

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Bupa Arabia Full time

Role Purpose:


To manage marketing relationships with Corporate and SME regional teams by planning and coordinating at a client level driving acquisition and retention through communication and engagement activations.


Key Accountabilities:

Trade Marketing:

  • Coordinate the execution of Regional Client Retention Marketing Plans.
  • Support in the development and delivery of Acquisition Sales toolkit to drive company value proposition while addressing client needs.
  • Develop communication plans focused on brand, services, education, and regulatory updates.
  • Point of contact for all Sales requirements including reporting and coordination between departments
  • Support SME Recovery team with required marketing assets and activations.

Reporting & Analysis:

  • Conduct analysis focused on Retention, Utilization, Satisfaction and Lapses to understand trends
  • Report departmental activities for regular updates on operations.
  • Conduct monthly functional budget reporting.

Budget & Investment:

  • Support in the AOP budget planning for TM unit
  • Participate in the longterm investment efficiency planning.

Skills:

Skills:

  • Strong communication skills (verbal and written)
  • Handson and execution attitude with ability to drive change and make things happen
  • Project management skills (Business Acumen & Creativity)
  • Customer Focus and Data Driven
  • Presentation skills
  • Bachelor's degree in business marketing
  • Experience in sales and/or persales management
  • Experience in Customer Care is an advantage.

Education:

Bachelor's degree in Business Marketing and related majors

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