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Senior Brand Manager
2 weeks ago
We are seeking a talented Senior Brand Manager to join our team and lead the branding efforts for our hospitality & nightlifevenues. The Senior Brand Manager, will play a leading role in shaping the brand strategies and driving the success of our newly and soon to be launched hospitality & nightlife venues.
- Fully accountable for building, delivering & driving the brand strategies for our newly and soon to be launched hospitality concepts.
- Develop and implement comprehensive brand strategies to enhance the presence and reputation of our hospitality venues - pre and post opening.
- Build a solid marketing plan mix through delivery of appropriate channels that drive a direct conversion to revenues
- Manage our venues marketing budget, allocate resources effectively, and track campaign performance to ensure alignment with business goals and ROI.
- Lead on brand deliverables including advertising, digital marketing, social media, events, and experiential activations.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all marketing channels.
- Lead the planning and execution of marketing campaigns to promote our venues to a diverse audience.
- Analyse market trends and consumer insights to identify opportunities for growth and differentiation.
- Manage relationships with external partners, sponsors, and vendors to maximise exposure and partnerships across each venue
- Monitor and evaluate the performance of branding initiatives and campaigns, providing insights for continuous improvement.
- Degree in Marketing, Communications, or related field; MBA is a plus
- Minimum of 10 years of experience in brand management, marketing, or advertising in the hospitality industry, ideally with local experience in Saudi Arabia or the ME
- Proven track record of developing and implementing successful brand strategies and campaigns that drive brand awareness and engagement in the hospitality industry, with pre and post-opening experience.
- Strong understanding of the music industry and trends, with a passion for nightlife and entertainment
- Experience in managing budgets and resources effectively to deliver results
- Ability to collaborate with cross-functional teams and external partners to achieve marketing objectives
- Excellent communication skills with the ability to present ideas effectively and influence stakeholders
- Analytical mindset with the ability to interpret data and insights to optimise marketing strategies
- Ability to manage a team and collaborate effectively with cross-functional departments.
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