Senior Brand Manager/brand Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Lilly Full time
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana.

Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.


The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy.

They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.


Path/Level:

P1-P3

Main Accountability/responsibility

Analysis:

External market analysis/monitoring:

Review marketplace data and make recommendations from brand/molecule implications and actions.
Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
Communicate information about the market and insights to support with brand strategy.
Good market understanding of healthcare environment, current and future competitor actions
Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.

Internal analysis:

Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.

Planning
Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross
- functional experts and identifying opportunities/issues.
Develops a strategic plan under guidance
Participate in brand planning process and meetings
Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule

Marketing Planning

Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and 'moments of truth' to develop local marketing plans with clear objectives.

Identifies and applies the 'Launch readiness framework' to prepare for launch success in line with local market needs.
Plans brand activities in line with local processes and policies to ensure positive customer experience
Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
Develops a commercialization plan with guidance
Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
Ensures brand tactics and insights are data driven
Identifies insights for brand partnership with Lilly Market Research (LMR)

Implementation and execution of brand strategy
Ability to update and reflect market strategy to reflect emerging/ changing trends
Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager
Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
Manages vendors and groups involved with tactical development and implementation
Creates internal communication plans with tailored messaging for key stakeholders
Utilizes data and analytics to track key execution measures and inform key internal stakeholders
Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
Reviews production stocking and inventory process indicators to meet sales forecasts

Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for

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