Director of Marketing

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Mandarin Oriental Hotel Group Full time

Position:
Director of Marketing & Commerce (Full time #538340)

Property / Office:
Al Faisaliah Hotel, Riyadh

Location:
Riyadh, Saudi Arabia

Responsibilities:

You'll lead the development, implementation, and execution of the hotel's annual commercial strategy, directing the activities of those that report to you. In alignment with the Director of Revenue Strategy, it's your job to set the hotel's strategic business direction by balancing financial objectives, managing the sales segments, and guiding the hotel's commercial strategies.

You will do this by:

  • Developing, implementing, and evaluating short
- and long-term marketing strategies to meet revenue goals, grow RevPAR, and shift share for rooms, F&B, and ancillary departments.
- preparing the hotel's annual budget and development, implementing, and adapting the annual marketing plan as market conditions fluctuate.

  • Developing the marketing and commercial strategies for the hotel and ensuring the strategies conform to MOHG's brand philosophies, guidelines, and initiatives.
- determining sales strategies and lead efforts, coordinating these strategies between global sales offices, marketing & communications teams, and on-property leadership.

  • Ensuring that commercial strategies are aligned with revenue management, communicated to sales, marketing, and hotel leaders, and are implemented and modified as market conditions fluctuate.
  • Reviewing and finalizing weekly/monthly forecasts with the Director of Revenue Strategy.
  • Participating in long range meetings with key hotel leaders, assisting in the implementation and continual improvement of the forecasting process.
- evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
- positioning the hotel in various distribution channels, ensuring information accuracy, and monitoring competitor positioning.

  • Managing the annual expenditure for all sales and marketing activities and controlling the budgeted expenditure through a monthly forecast.
  • Maintaining continual awareness of current and future competitors, for example, but not limited to, products, published offers/pricing, renovation plans, and inventory.
-
Monitoring and auditing data hygiene in all sales systems to ensure high compliance with standards and aid in accurate reporting capabilities. It's your job to ensure departmental sales and catering goals are achieved.

You will do this by:
- guiding the DOS and DOC to determine the strategic and appropriate deployment of their sales teams.

  • Establishing priorities and sales goals with the DOS and DOC, holding each responsible for achieving team goals.
  • Ensuring that DOS and DOC strategically target accounts to grow business.
  • Motivating the DOS and DOC and holding them accountable through a monthly evaluation of their segments, markets, and accounts.
  • Ensuring that all contracts are in line with MOHG's distribution guidelines.
  • Conducting weekly sales meetings with the sales and catering teams, guiding pricing, pattern, and space strategy.
  • Conducting monthly account reviews with DOS and the sales team.
  • Monitoring and auditing data hygiene in all sales systems to ensure high compliance with standards and aid in accurate reporting capabilities.
Establishing priorities and objectives for the MarCom Manager, holding him/her responsible to achieve his/her goals.

  • Overseeing the creation and management of the brand identity for the hotel, in strict adherence to MOHG CID guidelines.
  • Overseeing all phases, from planning to the briefing and implementation of the hotel's annual advertising plan; coordinating with the MOHG advertising department on all matters related to creative and media planning.
  • Directing the PR strategy for the hotel to ensure positioning as one of the top hotels in the destination in the local, national, and international media, ensuring a strong working relationship with MOHG's international PR network and corporate communications team.
  • Ensuring the appointment of a PR manager and/or local agency to act as brand ambassadors and hotel spokespersons, where appropriate, and in counsel with the MOHG Corporate Communications team if crisis communications are required.
  • Overseeing the development of a comprehensive social media channel strategy and ensuring adherence to MOHG social media guidelines.
  • Partnering with the global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and spa.
  • Develop a CRM plan to establish, maintain, and expand the hotel's database and grow engagement with guests and clients.
  • Developing strategic brand partnerships with relevant brands in the luxury, lifestyle, arts, and cultural worlds.
- directing the digital strategy of the hotel, ensuring up-to-date, brand-appropriate web site copy, photography, videography, and all marketing assets.

**You'll prov

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