Consumer Marketing Manager Mena

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

The world of esports/gaming is growing and so are we


We're now in search of adept individuals—seasoned experts in Marketing and Strategy—to join our ranks and join the driving force as our Consumer Marketing Manager for the MENA region.


_ As the gaming and esports realm continues its remarkable ascent, we're growing in stride. _

_But to maintain the seamless flow, a missing element beckons for attention: _Acting as the voice of the customer, the Marketing team **is poised to champion the voice of the fans and players to ignite a customer-centric approach and become a strategic growth engine.


In the dynamic realm of esports marketing,
you, as the Consumer Marketing Manager MENA, will lead our three-year customer marketing strategy.

Your role involves driving comprehensive campaigns for ESL/DH brands to boost event popularity, ticket sales, and digital viewership.

Key responsibilities include planning and executing cross-media campaigns, aligning with various teams, building strategic stakeholder relationships, and working cross-functionally with global teams.

Additionally, you'll create and manage marketing materials, oversee students and freelancers, and report on campaign performance, consumer engagement, and business impact, while ensuring effective budget and media planning.


What you will be doing:

  • Drive marketing campaigns to reach our current and future fans, covering all of ESL/DH products and brands.
  • Concept, plan, implement, execute, and report on crossmedia consumer campaigns: Drive popularity, attendance, ticket sales, and digital viewership of our worldwide events.
  • Drive general popularity, awareness, and sentiment of our brands with consumer audiences.
  • Communicate, and align the campaigns with other teams: Product, Comms, Event, and Leadership.
  • Develop and cultivate key strategic relationships with stakeholders including players, influencers, teams, venues, partners, agencies, and other thirdparty service providers.
  • Integrate marketing plans and storytelling with product brands and event productions.
  • Work crossfunctionally with global teams across multiple disciplines including Production and operational responsibilities:
  • Create campaigns to engage existing and future fans with our brands and products.
  • Follow through with the plans and bring campaigns to life.
  • Create, produce, and manage marketing materials.
  • Brief departments, freelancers, and agencies with their scopes of work.
  • Run task and campaign management, and media planning.
  • Work closely with other departments to implement campaigns into the
- products.

  • Management responsibilities: Oversee the work of working students, and trainees; as well as oversee the work of freelancers and agenciesOperations, PR, Sales, and others to articulate product and brand vision.
Report on campaigns, engagement, business impact, and consumer KPIs.

  • Qualitative feedback from customers in purchase reports/experiences; Reports of reach, impact, conversion of driven campaigns and consumer communication
  • Wellshared set of marketing materials
  • Uptodate content, budget, and media plans

About you:

  • Good knowledge of media consumption behavior, and content marketing.
  • Excellent copywriting skills in the English language.
  • Good knowledge of Adobe Photoshop, InDesign, and Illustrator.
  • Ability to plan and follow through with digital marketing, content planning, and measuring campaigns.
  • Good knowledge of consumer analytics, and audience segmentation.
  • Good knowledge of the esports content offerings across multiple game titles.
  • Personal skills: Highly independent, selfmotivated work style; High curiosity to find the right channels, voice, and campaigns for multiple audiences; Excellent communication skills, to sync across departments, geographies, and cultures, that work on the campaign.

Application information:

Our Recruitment Process - What to Expect?
EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.


They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.


At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Requirements:

-
3+ years experience in marketing or agency work
:

-
A bilingual (or C1 as a minimum) level of English and Arabic is a MUST
:

  • Track record of running integrated media campaigns and producing creatives.
  • Experience working with other creative teams, content producers, media agencies, product management, and external stakeholders.
  • Experience working with younger audiences in a digital space, bestcase esports/gaming, or entertainment/spo

  • Influencer Marketing Manager Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    _The world of gaming and esports is growing, and so are we__ Come work for the world's largest esports company._At EFG, you will be surrounded by some of the brightest minds in gaming and esports. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be filled with complex and challenging tasks that we tackle together....

  • Marketing Associate, MENA

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia 500 Global Full time

    Our MissionWe uplift people and economies around the world through entrepreneurship.Who We Are500 Global is a venture capital firm with $2.7B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth. We...

  • Marketing Associate, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia 500 Global Full time

    Marketing Associate, MENAOur MissionWe uplift people and economies around the world through entrepreneurship.Who We Are500 Global is a venture capital firm with $2.7B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    Marketing Manager - KSA & BahrainPOSITION SNAPSHOT Role: Marketing Manager Location: Riyadh- industrial city Company: Nestlé Waters***As Marketing Manager, you will lead a high performing brand team in building a strong brand and establishing a platform for a profitable business. In this role, you will develop product portfolio and a solid communication...

  • Marketing Manager, Projects and Planning

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL Faceit Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Pr & Communications Manager, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At ESL FACEIT Group (EFG), we create worlds beyond gameplay where players and fans become a community. Built on a legacy of world-renowned esports and gaming brands, including ESL, FACEIT, and DreamHack, we are the leading esports and video game entertainment company, providing innovative ecosystems for global communities of players, fans and creators around...

  • Social Media Manager, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Social Media Manager, MENA

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Senior Research Executive

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Nielsen Consumer LLC Full time

    Company DescriptionNIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer...

  • Consumer Behavior Analyst

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Intoude Foundation Full time

    Conduct in-depth research on consumer behavior and preferences.Analyze data to identify trends and insights.Prepare reports and presentations to communicate findings.Study purchasing patterns and decision-making processes.Monitor consumer trends and market shifts.Collaborate with our team to integrate insights into strategies.Manage multiple research...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia AMS International UAE Full time

    Key Responsibilities:1. Strategy Development and Execution:• Develop and execute comprehensive marketing strategies for the Middle East markets, aligning with the brand's overall vision and goals.• Identify market opportunities and consumer insights to drive brand awareness, engagement, and conversion.2. Integrated Marketing Campaigns:• Design and...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Talent Pal Full time

    Do you have a passion for travel and tourism Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabias Vision 2030 to lifeIn this role you will be responsible for managing the Marketing activities to ensure and deliver on the Departments mandate and identify improvement opportunities that will contribute to the delivery of short...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Talent Pal Full time

    Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia's Vision 2030 to lifeIn this role, you will be responsible for managing the Marketing activities, to ensure and deliver on the Department's mandate and identify improvement opportunities that will contribute to the delivery of...

  • Consumer Insight Executive

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia vivo Middle East Full time

    CONSUMER INSIGHT EXECUTIVERIYADH, KINGDOM OF SAUDI ARABIAResponsibilities:Independently handle research projects, including requirement communication, research design, project execution, insight diving, report delivery, presentation;Closely associate with stakeholders (product, brand, sales & GTM team), including understanding business pain points,...

  • Consumer Insight Executive

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Talent Pal Full time

    CONSUMER INSIGHT EXECUTIVERIYADH, KINGDOM OF SAUDI ARABIAResponsibilities:Independently handle research projects, including requirement communication, research design, project execution, insight diving, report delivery, presentation;Closely associate with stakeholders (product, brand, sales & GTM team), including understanding business pain points,...

  • Regional Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Talent Pal Full time

    Job Advert Internal Job Title: Regional Marketing Manager Middle East Business: Lucy Electric MENA Regional Headquarters Location: Riyadh Saudi Arabia Job Reference Manager: 3294 Job Purpose We are seeking an experienced and innovative Regional Marketing Manager to join our team and drive our marketing and business development efforts in the MENA region. As...

  • HR Compliance Manager, MENA

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Amazon Full time

    Job ID: | Afaq - Warehouse BranchThis position can be based in any Amazon building in Saudi Arabia.We are seeking a leader with wide Compliance and Employment Relations experience both in large manufacturing facilities/warehouses in order to enable the sustainable and compliant growth of our Middle East and North Africa (MENA) fulfillment network.This leader...

  • Regional Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Lucy Group Full time

    Regional Marketing Manager - Middle East Full time Riyadh Back Apply Job Advert Internal Job Title: Regional Marketing Manager - Middle EastBusiness:Lucy Electric MENA Regional HeadquartersJob Reference Manager: 3294Job PurposeWe are seeking an experienced and innovative Regional Marketing Manager to join our team and drive our marketing and business...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Upfield Full time

    Are you the person that we are looking for to take our to next level through your marketing techniques?Location: Bangalore, IndiaHybridAbout the positionAs a Marketing Manager at Upfield you will be the driving force behind delighting our consumers with our natural healthy plant based products and ensuring that everyone is talking about themSo, what does it...

  • R&d Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo Full time

    OverviewPepsiCo's strength is its people. Winning together is all about respect for one another's unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.Around the world, we're working hard to give people the tastes they crave and the nutrition...