General Manager Campaign

3 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Mobily Full time
Job Summary
  • Contribute to the development of the commercial communication strategy
  • Contribute to the development of commercial digital content strategy and roadmap
  • Contribute to the development of commercial yearly calendar to assure always-on approach and plans
  • Contribute to the development of budget and KPIs and monitor progress
  • Supervise all Mobily commercial communications ( ATL/BTL/BTL) to assure campaigns KPIs are met
  • Contribute to enhance Mobily ad awareness and top of mind
  • Work with sales teams and act proactively to increase Mobily market segment
  • Stay up-to-date with creative technology developments, to analyse campaigns data & report the results to end
  • users to build plans and corrective plans properly
  • Stay up- to- date in monitoring competition and provide ideas to stand out
  • Report launched/ ended campaigns and lesson learned
  • Identify trends and insights to enhance campaigns performance and effectiveness
  • Manage in-house design team to assure delivery of campaigns on time for specific level of campaigns complexities.
  • Manage mobily external creative agency by setting their KPIs, planning the agency activities, defining priorities, assess creative work outcomes against planned, and monitor the agency progress against desired.
  • Work closely with research team to identify communication needs, gaps and campaigns performance.
Skills
  • Strong experience and in-depth understanding of strategic and operational planning and project management, including budgeting and financial follow-up
  • Strong mix of technical and commercial experience in the field of telecommunication or ICT.
EducationBusiness Administration or marketing or equivalent from an accredited university.
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