Campaign Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Alfan Group Full time
Company Overview:Alfan is a leading platform in the creator economy, dedicated to empowering content creators and amplifying their voices to reach global audiences. As part of our growth strategy, we partner with brands to execute impactful influencer marketing campaigns that drive engagement, awareness, and sales. We are seeking a talented and experienced Influencer Campaign Manager to join our team and lead the development and execution of influencer marketing campaigns on behalf of our brand partners.Position Overview:The Influencer Campaign Manager will play a key role in managing influencer marketing campaigns for our brand partners, from campaign briefing to execution and performance analysis. This role involves collaborating with internal teams and external partners to identify, engage, and collaborate with influencers across various platforms to achieve brand objectives. The ideal candidate will have a passion for influencer marketing, a strong understanding of social media platforms, and a track record of successful campaign management.Responsibilities:
  • Collaborate with brand partners to understand their marketing objectives, target audience, and campaign goals, and develop tailored influencer marketing strategies to achieve them.
  • Identify and recruit influencers, content creators, and micro-influencers who align with brand values and target audience demographics, negotiating terms, timelines, and compensation as needed.
  • Develop detailed campaign briefs and creative concepts that effectively communicate brand messaging, product features, and campaign objectives to influencers.
  • Manage influencer relationships throughout the campaign lifecycle, providing clear communication, support, and guidance to ensure successful campaign execution and alignment with brand guidelines.
  • Oversee the production of creative assets, including influencer-generated content, sponsored posts, videos, and other promotional materials, ensuring high-quality deliverables that resonate with target audiences.
  • Monitor campaign performance metrics, including reach, engagement, and ROI, and provide regular reporting and analysis to brand partners, identifying insights and opportunities for optimization.
  • Stay informed about industry trends, best practices, and emerging technologies in influencer marketing, and incorporate insights into campaign strategy and execution.
  • Continuously evaluate and improve influencer marketing processes, tools, and workflows to streamline campaign management and enhance efficiency and effectiveness.
Qualifications:
  • Bachelor's degree in marketing, communications, or related field.
  • 3 - 5 years of experience in influencer marketing, digital marketing, or related field; experience managing influencer campaigns preferred.
  • Strong understanding of social media platforms, trends, and best practices, with a proven ability to identify and engage influencers across various platforms.
  • Excellent communication and relationship-building skills, with the ability to effectively collaborate with brand partners, agencies, and internal teams to drive campaign success.
  • Detail-oriented mindset with strong analytical skills, able to analyze campaign performance data, identify trends, and make data-driven decisions to optimize results.
  • Creative thinker with a passion for storytelling and content creation, able to develop compelling campaign briefs, messaging, and creative assets that resonate with target audiences.
  • Ability to multitask and prioritize tasks effectively in a fast-paced, deadline-driven environment, with a proactive approach to problem-solving and project management.
  • Proficiency in social media analytics tools, influencer marketing platforms, and project management software.

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