Media Executive

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Publicis Full time

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR , CAC 40], one of the world's leading communications groups.

Job Description

Responsibility and Focus

Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & advise how to reach target audiences, prepare media plans, launch campaigns, create reports and evaluate campaign performance, report back to the wider team and the client on the findings and recommendation.

Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of set key performance indicators and is an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.

Manage day-to-day client relationships and communications.

Business Acumen & Operational Efficiency

In-depth knowledge of advertising products, formats, channels and always up to date on any new products in market.

Knowledge in the various Digital platform (Programmatic Display, Video, Social, Search)

In-depth knowledge of advertising products, formats, channels, and always up to date on any new products in the market.

Understanding of the advertising and media industry and the role of media planning within it.

Experience with budget management and the ability to optimize media spending.

Strong Time & project management skills and attention to detail.

Familiar with various industry digital planning tools like DV360, Google ads, Meta Business Manager, Snap Chat ads manager, Twitter ads manager, and TikTok Ads manager is a plus. .

Innovative & Analytical Mindset

To develop post campaign reports & analysis for clients

-Competitive monitoring & analysis

Preparing & presenting basic rationale for media plans and proposals

Creative problem-solving skills and the ability to think outside the box.

Strong analytical skills and the ability to make data-driven decisions.

Excellent communication and presentation skills.

Develop post-campaign reports, competitive monitoring, analysis & basic rationale for media plans and proposals for clients.

  • Seeks others' feedback to develop self-awareness, strengths and address development area.
  • Is able to proactively raise issues to improve effective team working and collaboration.
  • Is able to communicate confidently in a clear, concise and articulate manner.
  • Collaborates with stakeholders and embraces an inclusive based environment.
  • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
  • Able to build relationships quickly with others and engages personally with peers and clients.
  • Treats others with respect, listens to other perspectives, especially when they are different from own.
  • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
  • Drives a culture of trust with Peers, clients and all other stakeholders.
  • Seeks others' feedback to develop self-awareness, strengths and address development area.
  • Is able to proactively raise issues to improve effective team working and collaboration.
  • Is able to communicate confidently in a clear, concise and articulate manner.
  • Collaborates with stakeholders and embraces an inclusive based environment.
  • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
  • Able to build relationships quickly with others and engages personally with peers and clients.
  • Treats others with respect, listens to other perspectives, especially when they are different from own.
  • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
  • Drives a culture of trust with Peers, clients and all other stakeholders.

Self

  • Is able to take ownership for actions and deals with consequences in a mature manner.
  • Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
  • Displays openness to the ideas of others and leverages them when beneficial for the business.
  • Showcases curiosity and open mindset towards new ways of doing things.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
  • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity and humbleness.
  • Displays resilience and maintains drives and a positive outlook when faced with challenges.
  • Is able to take ownership for actions and deals with consequences in a mature manner.
  • Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
  • Displays openness to the ideas of others and leverages them when beneficial for the business.
  • Showcases curiosity and open mindset towards new ways of doing things.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
  • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity and humbleness.
  • Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications

BS/MS degree in marketing or a related field - which means that the talent can join the team and start immediately putting together: media plans, reports, optimization recommendations, MRFs - for online & offline media.

Proven working experience of at least 2 years in media planning (online & offline)

Bachelor's degree in marketing, advertising, or a related field.

1-2 years of experience in media planning (Offline & Online) or a related role.

Strong organizational skills, team player, ability to multitask, and work under pressure.

Certifications on digital platforms is a plus.

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