Marketing Expert, India

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Tourism Authority Full time

Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia's Vision 2030 to life

In this role, you will be responsible for managing and implementing marketing campaigns and projects both online and offline in the India Market. You will be actively monitor, guide and implement STA's brand standards ensuring full compliance with the CoE and APAC guidelines. You will provide support to the Country Manger – India and Senior Marketing Manager APAC on the day-to-day operations in driving different marketing activities to maximize stakeholders' satisfactions and deliver on set KPI's by the APAC BU.

You will be responsible for

Provide full support to the APAC Marketing team and the Country Team on a daily basis in all marketing activities for STA Trade campaigns and projects.

Complete assigned tasks within the pre-determined deadlines.

Support the APAC Marketing team and the Country Team in managing quotes for Marketing projects and coordinating approvals with various suppliers ad STA stakeholders.

Execute, oversee and periodically update the trade marketing plans with the India country team in coordination with the APAC Marketing team.

Assist the APAC Marketing team and the Country Team in preparing marketing activity plans as well as fully integrated marketing campaigns for the India Market in line with the STA standards, with relevant buy in from all stakeholders.

Ensure the website and content for STA India pages are fully updated, in line with the standards established for website content.

Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximize the value of STA.

Ensure that Public Relations and Communications teams are involved in marketing campaigns, where applicable, to maximize audience and reach.

Development of operational marketing collaterals within the India Market

Implement online and offline marketing initiatives for STA in India in line with objectives of APAC BU, aiming to increase revenue, loyalty and NPS.

Improve ROI for all Trade Marketing activities, and deliver on campaign KPIs for success.

Track productivity of each marketing activity planned and executed and provide reports with clear optimization actions for approval to APAC Marketing

Ensure that all collaterals and marketing materials adhere to the STA brand standards.

Execute projects related to Market related photography and videography and arrange shoots in adherence to brand Style Guidelines.

Coordinate and drive proactive social media updates and channel them through the APAC Marketing team for execution.

Ongoing competitor reviews and checks to identify special offers and activities done by other key destinations.

Work closely with the digital Analysts to ensure that all marketing activity is supported with the measurement of results.

Adhere to the procurement process in the standard set out by the department and manage marketing investment based on budget and forecasts and with help and support from the APAC Marketing Team.

You will need:

At least 10 years of experience in Trade Marketing field

A bachelor's degree in sales or marketing or equivalent is preferred

We are a Saudi government entity that aims to hire & build top talent in the Tourism industry. We look forward to receiving your application

في هذا الدور، ستكون مسؤولاً عن إدارة وتنفيذ الحملات والمشاريع التسويقية عبر الإنترنت وخارجها في السوق الهندية. ستقوم بمراقبة وتوجيه وتنفيذ معايير العلامة التجارية الخاصة بالهيئة بشكل فعال لضمان الامتثال الكامل لإرشادات مركز التميز وستقدم الدعم للمدير القطري - الهند ومدير التسويق الأول في منطقة آسيا والمحيط الهادئ في العمليات اليومية في قيادة الأنشطة التسويقية المختلفة لتحقيق أقصى قدر من رضا أصحاب المصلحة وتقديم مؤشرات الأداء الرئيسية المحددة من قبل القطاع

مسؤوليات الوظيفة

تقديم الدعم الكامل لفريق التسويق فيالقطاعوالفريق القطري بشكل يومي في جميع الأنشطة التسويقية لحملات ومشاريعالهيئة

أكمل المهام المعينة ضمن المواعيد النهائية المحددة مسبقًا.

دعم فريق التسويق فيالقطاعوالفريق القطري في إدارة عروض الأسعار لمشاريع التسويق وتنسيق الموافقات مع مختلف الموردين وأصحاب المصلحة في الهيئة

تنفيذ خطط التسويق التجاري والإشراف عليها وتحديثها بشكل دوري مع الفريق القطري في الهند بالتنسيق مع فريق التسويق في منطقة آسيا والمحيط الهادئ.

مساعدة فريق التسويق في منطقة آسيا والمحيط الهادئ والفريق القطري في إعداد خطط الأنشطة التسويقية بالإضافة إلى الحملات التسويقية المتكاملة تمامًا للسوق الهندية بما يتماشى مع معاييرالهيئة، مع الشراء ذي الصلة من جميع أصحاب المصلحة.

تأكد من تحديث موقع الويب والمحتوى الخاص بصفحاتالهيئة في الهندبالكامل، بما يتماشى مع المعايير الموضوعة لمحتوى موقع الويب.

إدارة العلاقات مع أنواع مختلفة من الوكالات والموردين مع التأكد من أن هؤلاء الشركاء يفهمون تمامًا قيمةالهيئةويعظمونها.

تأكد من مشاركة فرق العلاقات العامة والاتصالات في الحملات التسويقية، حيثما أمكن، لزيادة الجمهور والوصول إلى الحد الأقصى.

تطوير ضمانات التسويق التشغيلية داخل السوق الهندية

تنفيذ مبادرات تسويق عبر الإنترنت وغير متصل للهيئةفي الهند بما يتماشى مع أهدافالقطاع ، بهدف زيادة الإيرادات والولاء وNPS.

تحسين عائد الاستثمار لجميع أنشطة التسويق التجاري، وتقديم مؤشرات الأداء الرئيسية للحملة لتحقيق النجاح.

تتبع إنتاجية كل نشاط تسويقي تم التخطيط له وتنفيذه وقم بتقديم تقارير تتضمن إجراءات تحسين واضحة للموافقة عليها من قبل تسويقالقطاع

تأكد من أن جميع الضمانات والمواد التسويقية تلتزم بمعايير العلامة التجارية للهيئة

تنفيذ المشاريع المتعلقة بالتصوير الفوتوغرافي والفيديو المتعلق بالسوق وترتيب جلسات التصوير وفقًا لإرشادات أسلوب العلامة التجارية.

قم بتنسيق وتحفيز تحديثات وسائل التواصل الاجتماعي الاستباقية وتوجيهها من خلال فريق التسويق في منطقة آسيا والمحيط الهادئ للتنفيذ.

مراجعات وفحوصات مستمرة للمنافسين لتحديد العروض والأنشطة الخاصة التي تقوم بها الوجهات الرئيسية الأخرى.

العمل بشكل وثيق مع المحللين الرقميين للتأكد من دعم جميع الأنشطة التسويقية بقياس النتائج.

الالتزام بعملية الشراء وفقًا للمعايير التي حددها القسم وإدارة الاستثمار التسويقي بناءً على الميزانية والتوقعات وبمساعدة ودعم من فريق التسويق في منطقة آسيا والمحيط الهادئ.

متطلبات الوظيفة:

- خبرة لا تقل عن 10 سنوات في مجال التسويق التجاري

· يفضل الحصول على درجة البكالوريوس في المبيعات أو التسويق أو ما يعادلها

نحن جهة حكومية سعودية تهدف إلى توظيف وبناء أفضل المواهب في صناعة السياحة. ونحن نتطلع إلى تلقي طلبك

تهدف الهيئة إلى توظيف وتدريب أفضل الكوادر الوطنية والعالمية في مجال السياحة وتطويرها. سارع بالتقديم في أقرب فرصة لتنضم إلينا


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