Omnichannel Analytics

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia GSK Full time

Site Name:
Jeddah Headquarters Business Park

Posted Date:
Jan


As an
Omnichannel Analytics & Insights Lead, you will be responsible for collating the relevant customer engagement data to measure OC effectiveness, ensuring data quality, integrity & accuracy.

Business Steward & Insights Lead will support OC execution by creating a unified HCP view, developing OC campaign performance dashboards & processes, and supporting data-driven campaigns.

He/she will analyze CX metrics, HCP feedback, campaign performance, content effectiveness, etc. to drive higher HCP satisfaction (NPS).

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Primary Duties & Responsibilities:

Data-driven Customer Insights:

  • Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement.
  • Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints.
  • Applies knowledge of statistics, data modeling, data sciences and artificial intelligence to recognize patterns in customer behavior and make valuable discoveries that improve customer engagement.
  • Conducts customer segmentation and performs continuous refinement on it.
  • Generates insights on behavior/preferences/needs of target HCPs from HCP social listening data to recommend next best action and deliver enhanced customer experience (CX).
  • Plan and execute customer understanding activities, including social listening / web crawling / online behavior of target customers.
  • Own and execute digital market research / competitors understanding plans and activity calendar.

Performance Tracking & Reporting:

  • Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism.
  • Develops and executes short and longterm measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed.
  • Measures the performance of OC campaigns across engagement channels and suggests ways to improve the campaign effectiveness / channel ROI.
  • Develops datadriven dashboards with near realtime tracking to monitor the performance of various OC initiatives, leveraging BI tools.
  • Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling.
  • Assists in development and implementation of datadriven marketing campaigns, analyzing results to optimize campaigns and drive additional revenue opportunities.
  • Setups and designs A/B testing, performs scenario analysis and other deep dive analyses to address business questions related to OC execution and impact.
  • Leverages knowledge of internal/external data sources to build a consolidated view on LOC's (country) OC effectiveness basis CX metrics, HCP feedback, survey responses, and campaign performance.

Stakeholder Management:

  • Provides analytics inputs/insights to other stakeholders in the local country team to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience.

Project Management & Support:

  • Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities.
  • Develops OC analytics related bestpractices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team's capabilities to cultivate a rapid iteration of content & campaign for enhanced CX.
  • Drives integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience.
  • Lead the creation of appropriate project concept documents, including data selection criteria, aggregation requirements, measurement definitions and appropriate analyses based on business requirements.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's Degree in Statistics, Marketing, or any other related discipline.
  • 7+ years of directly related or relevant experience, preferably in analytics, business intelligence and data science. Experience in pharmaceutical or similar B2B industry is a plus.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • Digital Marketing Certifications.
  • Data Analytics Certifications.
  • Project Management Certifications.

Skills & Knowledge:

Technical Skills:

  • Cross-Channel Analytics.
  • Campaign Analytics & Reporting.
  • Marketing Analytics & Customer Insights.
  • Dashboarding and Analysis.
  • KPI Reporting & Monitoring.
  • Market & Customer Intelligence.
  • Predictive

  • Trade Marketing Manager

    2 weeks ago

    Jeddah, Makkah Province, Saudi Arabia Abbott Laboratories Full time

    Role Description:Drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy. Develop a deep understanding and relationship of all key account stakeholders and decisionmakers...

  • Account Manager/private

    2 weeks ago

    Jeddah, Makkah Province, Saudi Arabia Talent Pal Full time

    ROLE SUMMARY: The Account Manager is responsible for demand fulfillment based on an understanding of the needs of the account, and the ability to service and connect account level customers to meet agreed business objectives. Account Manager is responsible for the growth and development of the assigned business area, extensive promotion of products sales,...

  • Health amp Wellness Marketing Department Manager- Nahdi

    2 weeks ago

    Jeddah, Makkah Province, Saudi Arabia Precision Hire Solution Full time

    Strategic Management Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision. Accountabilities Business Understanding & Strategic Inputs: Lead a research for solid understanding of the category and female shopper in order to find opportunities and...

  • Ecommerce Eretailers Operations Specialist

    2 weeks ago

    Jeddah, Makkah Province, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    You're energized by challenges, creative brand-buildingand great coffee?The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista.From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee...

  • M&b and Personal Care Marketing Department

    2 weeks ago

    Jeddah, Makkah Province, Saudi Arabia Talent Pal Full time

    Strategic Management, Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision.AccountabilitiesBusiness Understanding & Strategic Inputs: Lead a research for solid understanding of the category and female shopper in order to find opportunities and...

  • Omnichannel Analytics

    3 weeks ago

    Jeddah, Saudi Arabia GSK Full time

    **Site Name**: Jeddah Headquarters Business Park **Posted Date**: Jan 22 2024 As an **Omnichannel Analytics & Insights Lead, **you will be responsible for collating the relevant customer engagement data to measure OC effectiveness, ensuring data quality, integrity & accuracy. Business Steward & Insights Lead will support OC execution by creating a unified...

  • Trade Marketing Manager

    2 months ago

    Jeddah, Saudi Arabia Abbott Laboratories Full time

    Role Description: Drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy. - Develop a deep understanding and relationship of all key account stakeholders and...

  • E-commerce Assistant Category Manager

    2 weeks ago

    Jeddah, Saudi Arabia Nahdi Full time

    The role is responsible to manage and grow assigned categories in the e-commerce channel in line with company and commercial strategy. **Accountabilities** - Analyze market data, competition, e-commerce analytics and consumer trends in order to identify category growth drivers and develop adequate strategies - Develop and execute e-commerce category plans...

  • Account Manager/private

    2 months ago

    Jeddah, Saudi Arabia Talent Pal Full time

    ROLE SUMMARY: The Account Manager is responsible for demand fulfillment based on an understanding of the needs of the account, and the ability to service and connect account level customers to meet agreed business objectives. Account Manager is responsible for the growth and development of the assigned business area, extensive promotion of products sales,...

  • Account Manager/private

    19 hours ago

    Jeddah, Saudi Arabia Talent Pal Full time

    ROLE SUMMARY: The Account Manager is responsible for demand fulfillment based on an understanding of the needs of the account, and the ability to service and connect account level customers to meet agreed business objectives. Account Manager is responsible for the growth and development of the assigned business area, extensive promotion of products sales,...

  • E-health Application Manager

    3 weeks ago

    Jeddah, Saudi Arabia Nahdi Full time

    **Accountabilities** **Digital touchpoints integration and Seamless guest experience** - Build the Health Care eco system strategy. - Manage execution of strategy across digital platforms for Nahdi-Care Clinics with the cooperation with Nahdi-Care Clinics and Marketing teams to maximize traffic acquisition, engagement, conversions, and Nahdi Patients...

  • Health amp Wellness Marketing Department Manager- Nahdi

    1 month ago

    Jeddah, Saudi Arabia Precision Hire Solution Full time

    Strategic Management Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision. Accountabilities Business Understanding & Strategic Inputs: Lead a research for solid understanding of the category and female shopper in order to find opportunities and...

  • Health amp Wellness Marketing Department Manager- Nahdi

    4 weeks ago

    Jeddah, Saudi Arabia Precision Hire Solution Full time

    Strategic Management Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision. Accountabilities Business Understanding & Strategic Inputs: Lead a research for solid understanding of the category and female shopper in order to find opportunities and...