M&b and Personal Care Marketing Department

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Talent Pal Full time

Strategic Management, Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision.


Accountabilities

Business Understanding & Strategic Inputs:

  • Lead a research for solid understanding of the category and female shopper in order to find opportunities and innovation ideas that get reflected in Category and Brand Master plans.
  • Lead the development of an annual category marketing calendar across the respective categories with Commercial & operation departments through quarterly & monthly update in order to have a related communication campaign that will build our categories with strong positioning to outreach customers with engagement through tools as such; digital, advertisement, ambassadors' program and sustainability.
  • Brief agencies to build category and brand campaign ideas which translate into consumer resonating initiatives to deliver total category communication objectives.
  • Lead category of thinking and perspectives with Omnichannel, Promotion, Loyalty, Media and Commercial teams to deliver category growth objectives.
  • Initiative to challenge cross functional teams to come up with innovative touch points with guests to drive engagement and better life care experiences.
  • Build solid and longterm relations with the commercial & operational teams of our key vendors in alignment with the commercial category managers to build preference to Nahdi and open a new channel of communication and knowledge sharing.
  • Lead the team that manages the execution of the category concept that communicates the role of each category within the department it belongs to (Beauty / P-Beauty /EDE categories) by ensuring concept fits with the Nahdi brand essence, as well as update regularly the consumers' expectations for each brand to come up with a winning plan to properly position Nahdi in the marketplace.
  • Monitor the performance via category audit per region, and study the impact of all marketing activity, promotion plans through constant reporting and updates of progress on a monthly basis using dashboards of which it will ensure business growth, brand equity and the achievement of the set KPIs.
  • Managing monthly, quarterly and annual budgets for the Beauty / P-Beauty /EDE categories Marketing department
  • Support annual thematic promotional calendar for the respective categories with commercial & promotion team that ties with our brand equity house, strengthens ties with vendors and evolves the current activities beyond trade discounts into brand and loyalty building marketing campaigns.
  • Overlook the team planning, directing, and coordinating marketing mega Campaigns and Communicating the marketing plan.
Employee's duties are not limited only to the above-mentioned Accountabilities; he/she may perform other duties as assigned.

Work Environment

  • Indoors : 80%
  • Outdoors : 20%
  • Working Days : 5 Working Days
  • Days off : 2 Days Off
  • Working Hours : 8:00 AM 5:00 PM (1 hour break)

Job Requirement

Education
-
Bachelor's Degree preferably in Business Management or Marketing

Experience
-
10 Years of Experience

Computer Skills
-
MS Office Suite:

-
Awareness of MS Project:

-
Experience in google analytics

Languages
-
English:

-
Arabic
This job has been sourced from an external job board.

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