Senior Data Analyst: Performance Marketing

4 weeks ago


Cape Town, Western Cape, Saudi Arabia National Sea Rescue Institute Full time

Minimum Requirements

  • Bachelor's or advanced degree in a quantitative field e.g., Statistics, Mathematics, Economics, Computer Science.
  • Proven experience 8-10 years in data analysis, preferably within a performance marketing or digital advertising environment.
  • Proficient in data visualization tools e.g., Tableau, Power BI and statistical analysis tools e.g., R, Python.
  • Strong SQL skills for data extraction and manipulation.
  • Excellent communication skills to present complex findings in a clear and actionable manner.
  • Ability to collaborate with cross-functional teams and stakeholders to drive data-driven decision-making.

Duties and Responsibilities

  • Analyse large datasets to extract meaningful insights and trends related to performance marketing metrics, including ROI, customer acquisition, and conversion rates.
  • Develop and maintain dashboards, reports, and visualizations to communicate key performance indicators KPIs to cross-functional teams.
  • Conduct in-depth analysis of marketing campaigns, providing actionable recommendations for optimization and efficiency improvement.
  • Collaborate to define and track relevant metrics, ensuring alignment with business goals.
  • Utilize statistical methods and predictive modelling to identify opportunities and risks within marketing strategies.
  • Stay updated on industry trends, data analytics tools, and emerging technologies to continuously improve analytical methodologies.
  • Work closely with data engineering teams to ensure data accuracy, integrity, and availability for analysis.

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