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Shopper Development Manager

2 months ago

Johannesburg, Gauteng, Saudi Arabia Colgate-Palmolive Full time

Main Responsibilities:

  • Category Knowledge, Business Challenges & Insights
  • Deliver Category Knowledge Be the shopper expert for the customers
  • Identify insight driven Business Challenges for key customers Joint Category Planning
  • Deliver the Retail Category Development Services to their customers aligned with Category management RM priorities and direction
  • Develop 3 year shopper plan aligned to customer engagement strategy for priority customers
  • Develop annual category & shopper plan integrated within Joint Business Planning.
  • Recommend customer differentiation opportunities with CD
  • Shopper Program Development & Activation
  • Activate Shopper programs
  • Refine programs to customer shopper & targeted vehicles
  • Translate insight and business challenges into recommended category strategies & solutions activation platforms
  • Deliver regular shopper return on investment reviews for key activities
  • Leverage RE/customer-specific shopper insight & customer analytics to Tailor the 5Ps by RE to the customers formats, considering customer strategies and policies
  • Communicating 5P targets to Operations and monitoring implementation

Required Qualifications:

  • A Bachelor's degree
  • Minimum 5 years of experience in a similar role in an FMCG environment

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