Shopper Marketing Manager: Snacks

2 months ago

Germiston, Gauteng, Saudi Arabia PepsiCo Full time

Responsibilities

What are we looking for?:

  • A seasoned Shopper Marketing Manager to lead the Shopper Marketing agenda for the entire Snacks portfolio Simba, Lays, Dorito's, Niknaks, Simba Peanuts and Raisins, Safari Nuts: Tree Nuts & Ground Nut, Safari Dried Fruit: Vine Fruit & Tree Fruit across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution.

Accountabilities:

Commercial:

  • Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a 'step change' in engagement with key customers – across all channels
  • Work with category team to translate shopper and category insights /brand strategy into customer growth opportunity which channel to invest, optimal storelist, etc
  • Comprehensive understanding of the customer landscape, competitors and shoppers
  • Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities.
  • Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth.
  • Understanding of competitor and other categories to leverage best practice within the marketplace
  • Utilise the Shopper Marketing Pepsi-co- way's processes and tools to embed a shopper centric approach in customer strategy and execution.
  • With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material.
  • Represent Shopper Marketing team in all relevant Foods projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category
  • Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category

Execution:

  • Ensure transformation of in store execution and exceptional tools for sales teams to execute with ie store list, one page summaries, EDGE principle adherence ad application
  • Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase
  • Create execution process communicating execution objectives and timelines.
  • Embed the EDGE principles in the day-to-day operations of Shopper Marketing
  • Own booking of media logistics and budget management, ensuring strict COSO Compliance
  • Drive efficiencies on merchandising E2E creation and tracking
  • Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practice to drive engagement and shopper conversion
  • Engage multiple stakeholders internal and external to ensure alignment and customer centric tailoring of in store activations.

Audit compliance:

  • Project and budget management with strict adherence to COSO and applicable Pepsico Policies
  • Snacks Shopper Marketing Budget – R12MM
  • Safari Shopper Marketing Budget – R3MM

Setting strategic direction:

  • Lead, develop and embed the annual shopper agenda for optimal ROI for Snacks which support category growth initiatives across key channels and customers.
  • Co-Create with grater DX function the optimal shopper marketing blueprint that will set the directions for all other categories – through development of tools that will entrench best practice in instore initiatives.

Participate in shopper research projects. Analyse data with insights and transfer into opportunities that can be leveraged across the BU's

Qualifications

What will qualify you for this role?

  • Relevant Tertiary Qualification
  • Project Management
  • Results oriented with robust planning and follow up skills
  • Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area
  • Solid business and industry know how
  • Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions
  • Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders
  • Collaboration
  • Agility
  • Empathize with the Consumer
  • Intellectual Curiosity

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