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Marketing Enabler
3 weeks ago
Key Challenges
- Develop and implement marketing strategies for therapeutic areas, collaborating cross-functionally with Medical and Access Enablers.
- Align and collaborate with broader networks, global networks, and affiliates to identify new opportunities and solutions.
- Oversee the patient journey and contribute to creating value by supporting and enabling successful projects.
- Interpret and translate scientific data into commercial implications, provide marketing insight, and optimize new product launches.
- Participate in congresses, scientific meetings, and global implementation/update meetings to stay updated on commercialization strategies.
- Identify opportunities and challenges in the Patient Journey and develop solutions using insights from the PJP and HSP.
- Design measurements to ensure outcomes are met and impact is measured.
- Own the annual business plan, gather insights, formulate a strategic plan, and identify opportunities and challenges.
- Approve marketing materials, collaborate with cross-functional teams.
- Prepare and update training materials and provide internal education and training programs.
- Act as a marketing expert for generating strategies and communication content for digital platforms.
- Leverage digital channels and tools for effective digital communications and customer experiences.
- Ensure continuous sales and logistics forecasting, working closely with PJPs and the Finance team.
Who you are as our ideal candidate:
- You hold a completed undergraduate degree scientific, business or engineering degree.
- 5+ Years of proven marketing experience in the Pharma industry in marketing/product management or digital marketing.
- You have knowledge of the pharma industry, life cycle management, and pharma marketing processes knowledge.
- You are able to demonstrate ability to build relationships and work in the project team, trust and influence with internal members and other key stakeholders
- Digital literacy, a good overview of digital solutions on the market supporting patient
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