Regional Marketing Manager

Job Description Contract (ie Perm/FTC/Part-Time): Permanent Team: Marketing Office Location: Riyadh – Saudi Arabia

The role

The Marketing Manager Middle East will have an exciting opportunity to shape and lead marketing for one of Fragomen’s most dynamic and strategically important regions. As the regional marketing lead, they will develop and deliver an integrated strategy that builds Fragomen’s brand, strengthens its market position and supports the Middle East practice’s business priorities. The role may be based in Riyadh, Dubai or another appropriate Middle East location, depending on business need and the successful candidate. While firmly embedded in the Middle East practice, the Marketing Manager will also be part of Fragomen’s world‑class global Marketing team, collaborating with talented specialists across brand, content, digital, events, communications, creative and client intelligence. They will draw on this global expertise to translate regional priorities into distinctive campaigns, thought leadership, events and market‑facing programs—bringing the best of Fragomen’s global capabilities to the Middle East while ensuring the firm’s marketing remains relevant and impactful in the local market.

What your day will look like

Marketing strategy and campaign delivery

• Develop and deliver an annual Middle East marketing plan aligned with the firm’s global marketing strategy and the region’s business priorities.
• Lead integrated, multi‑channel campaigns that strengthen awareness of Fragomen’s capabilities, sectors, solutions and people across priority Middle East markets.
• Translate regional opportunities and business priorities into clear audience strategies, campaign briefs, messaging, content plans and activation programs.
• Manage the regional marketing calendar and ensure coordinated, high‑quality delivery across digital channels, content, events, sponsorships and partner activity.
• Establish objectives and measures of success for key marketing initiatives; monitor results and use insight to refine future activity and investment.
• Act as a steward of the Fragomen brand, ensuring regional materials and experiences are consistent with global standards while remaining relevant to local audiences.

Content thought leadership and digital marketing

• Identify timely themes, client needs and market developments that can be translated into distinctive campaigns, thought leadership and executive visibility opportunities.
• Develop and manage a regional content pipeline in partnership with subject matter experts and global content, communications, digital and social media colleagues.
• Shape briefs and oversee the development of client‑facing content, web pages, email campaigns, social media assets, videos and other marketing materials.
• Strengthen the digital discoverability and reach of Middle East content and campaigns, applying channel and audience insight to improve engagement.
• Partner with Communications and PR colleagues on media and reputation‑building opportunities, in line with the firm’s communications protocols and approved media approach.

Events sponsorships and external engagement

• Lead the regional strategy and delivery of client events, webinars, conferences and sponsorships, ensuring each investment has a defined audience, objective and follow‑up plan.
• Oversee event delivery from concept and promotion through logistics, on‑site execution, audience engagement and post‑event measurement.
• Evaluate relationships with associations, industry bodies and external partners and recommend opportunities that advance Fragomen’s visibility, credibility and thought leadership.
• Work with relevant colleagues to ensure event‑generated engagement and insights are captured and used to inform future marketing and client activity.

Market insight and growth enablement

• Develop a strong understanding of Fragomen’s Middle East practice, priority audiences, sectors, services, competitors and growth opportunities.
• Monitor market, client and competitor developments and turn relevant insight into actionable marketing recommendations.
• Lead and coordinate priority RFPs, pitches and proposals across the Middle East, partnering with regional leadership and subject matter experts to develop compelling, differentiated and client‑focused submissions.
• Maintain high‑quality regional credentials, case studies and proposal content, while tracking outcomes and feedback to continually strengthen future responses.
• Partner with regional leaders and Business Development (BD) colleagues to support priority pursuits, client programs and growth initiatives with targeted marketing insight, messaging and materials.
• Provide marketing input into selected pitches, presentations and client review materials whe