Social Media Specialist

3 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia مفيد | MUFEED Full time
Job Responsibilities:
  1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  2. Create creative and attractive content across the company's various platforms.
  3. Develop and implement a consistent content strategy aligned with the company's goals.
  4. Manage and edit the content of all the company's platforms.
  5. Analyze content performance and provide detailed reports to measure impact.
  6. Cooperate with other teams to ensure content integration across all company channels.
  7. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
  8. Set up and optimize company pages within each platform to increase visibility of the company's social content.
  9. Moderate all user-generated content in line with the moderation policy for each community.
  10. Create editorial calendars and syndication schedules.
  11. Continuously improve by capturing and analyzing appropriate social data/metrics, insights, and best practices, and then acting on the information.
  12. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.
  13. Monitor SEO and web traffic metrics.
  14. Suggest and implement new features to develop brand awareness, like promotions and competitions.
  15. Stay up to date with current technologies and trends in social media, design tools, and applications.

Skills Required:

  1. Proven working experience of a minimum of 2-3 years in social media marketing.
  2. Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  3. Demonstrable social networking experience and knowledge of social analytics tools.
  4. Adequate knowledge of web design, web development, CRO, and SEO.
  5. Knowledge of online marketing and a good understanding of major marketing channels.
  6. Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational ability.
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