Mindshare: Senior Media Manager- Riyadh

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Mindshare Spain SA Full time

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive Good Growth for our clients, our people, industry and the world.

The Senior Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals. The Senior Media Manager will play a key role in optimizing media performance, innovating across channels, and managing high-level vendor relationships.

Key Responsibilities:

  • Lead the creation of multi-channel media strategies to support the company's marketing objectives and drive business growth.
  • Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
  • Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.
  • Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
  • Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
  • Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization.
Performance Tracking & Reporting:
  • Develop comprehensive media performance reports, analyzing key metrics such as impressions, reach, clicks, conversions, and return on ad spend (ROAS).
  • Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns.
  • Present campaign results and strategic recommendations to senior stakeholders and executive leadership.
  • Build and maintain strong relationships with media vendors, agencies, and technology partners to negotiate best-in-class pricing and placements.
  • Manage contracts, ensure media buys align with the budget, and oversee invoice reconciliation.
  • Evaluate vendor performance to ensure consistent high-quality execution and results from partners.
  • Lead, mentor, and develop a team of media planners, buyers, and specialists, fostering a culture of collaboration and continuous improvement.
  • Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.
  • Identify skill gaps and provide opportunities for team development, training, and performance growth.
Cross-Functional Collaboration:
  • Partner with the creative, digital marketing, and product teams to ensure media campaigns are aligned with overall marketing and brand messaging.
  • Work closely with the e-commerce team to drive sales through effective media placement and to optimize user experience across customer touchpoints.
  • Collaborate with data and analytics teams to leverage insights for optimizing campaign targeting and audience segmentation.
Innovation & Optimization:
  • Stay updated on the latest media trends, tools, and technologies, identifying opportunities for innovation in media strategy and execution.
  • Test and implement new media channels, formats, and platforms to continuously evolve the media mix and improve campaign outcomes.
  • Drive optimization strategies through A/B testing, audience targeting, and dynamic creative optimization.
Key Skills & Responsibilities:
  • At least 4+ years' experience in client-facing role and campaign management, preferably with FMCG based clients.
  • Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (including performance-based) work together.
  • Functions as a primary point of contact for day-to-day campaign management and client requirements.
  • Understands budget planning and prioritization to ensure it is aligned with the overall investment plan.
  • Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting.
  • Refine ongoing reporting procedures and working practices.
  • Identifies new opportunities for clients proactively.
  • Work in alignment with Trading, Social, Web Analytics, Paid Search, and SEO.
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