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public relations specialist

1 month ago

Khobar, Eastern Province, Saudi Arabia Arab National Bank Full time

Strategic Communications Media Relations:

- Build and maintain relationships with journalists, bloggers, and influencers.

- Prepare and distribute press releases, media kits, and other communication materials.

- Respond to media inquiries and coordinate interviews with company representatives.

Crisis Communication:

- Develop crisis communication strategies to handle negative publicity or emergencies.

- Act as a liaison between the company and the media during crises.

Brand Messaging:

- Ensure consistent messaging across all public-facing materials.

- Assist in crafting the company's tone of voice and brand storytelling.

Content Creation Promotional Materials:

- Write engaging content for brochures, newsletters, and other marketing materials.

- Create content for the company's website, blog, and social media platforms.

- Organize press trips, FAM (familiarisation) tours, and promotional events.

- Coordinate logistics for media coverage of company-hosted events.

Digital Outreach:

- Amplify PR campaigns online.

- Monitor online reviews and respond as needed to maintain a positive brand image.

Media Monitoring and Reporting Media Coverage Analysis:

- Track and analyse media coverage to measure the success of PR campaigns.

- Prepare reports summarising PR activities and their impact on brand visibility.

Trend Monitoring:

- Stay updated on industry trends and competitor activities.

- Identify opportunities for the company to feature in travel trends or stories.

Stakeholder Collaboration Internal Coordination:

- Work with marketing, sales, and operations teams to align PR efforts with broader business goals.

- Provide training or talking points for executives and staff representing the company publicly.

Partnership Development:

- Collaborate with tourism boards, hospitality partners, and other stakeholders to enhance promotional efforts.

- Manage co-branded PR campaigns and joint media events.

Administrative Duties Database Management:

- Maintain an updated database of media contacts and influencers.

- Keep records of PR activities, events attendees, and campaign results.

Budget Oversight:

- Manage PR budgets for campaigns, events, and media engagements.

- Provide cost analysis and ensure effective use of resources.

Requirements:

Qualifications and Experience:

‒ Bachelor's degree in public relations, Communications, Journalism, or a related field.

‒ Minimum of 3-5 years of experience in public relations, media relations, or corporate communications.

‒ Experience in hospitality, tourism, or the HORECA industry is a plus.

Job Specific Skills:

‒ Strong writing and editing skills with attention to detail.

‒ Proficiency in media relations and crisis communication.

‒ Experience with digital PR strategies and social media engagement.

‒ Familiarity with PR tools and analytics software.

Competencies:

‒ Excellent communication and interpersonal skills.

‒ Ability to multitask and manage multiple projects under tight deadlines.

‒ Strong analytical skills to measure PR effectiveness.

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