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public relations specialist

1 month ago

Khobar, Eastern Province, Saudi Arabia AWN Enterprises Full time

Khobar, Saudi Arabia | Posted on 01/29/2025

Responsibilities:

  1. Build and maintain relationships with journalists, bloggers, and influencers.
  2. Prepare and distribute press releases, media kits, and other communication materials.
  3. Respond to media inquiries and coordinate interviews with company representatives.
  4. Crisis Communication:
  5. Develop crisis communication strategies to handle negative publicity or emergencies.
  6. Act as a liaison between the company and the media during crises.
  7. Brand Messaging:
  8. Ensure consistent messaging across all public-facing materials.
  9. Assist in crafting the company's tone of voice and brand storytelling.
  10. Content Creation & Promotional Materials:
  11. Write engaging content for brochures, newsletters, and other marketing materials.
  12. Create content for the company's website, blog, and social media platforms.
  13. Organize press trips, FAM (familiarisation) tours, and promotional events.
  14. Coordinate logistics for media coverage of company-hosted events.
  15. Amplify PR campaigns online.
  16. Monitor online reviews and respond as needed to maintain a positive brand image.
  17. Media Monitoring and Reporting:
  18. Track and analyse media coverage to measure the success of PR campaigns.
  19. Prepare reports summarising PR activities and their impact on brand visibility.
  20. Trend Monitoring:
  21. Stay updated on industry trends and competitor activities.
  22. Identify opportunities for the company to feature in travel trends or stories.
  23. Stakeholder Collaboration:
  24. Work with marketing, sales, and operations teams to align PR efforts with broader business goals.
  25. Provide training or talking points for executives and staff representing the company publicly.
  26. Partnership Development:
  27. Collaborate with tourism boards, hospitality partners, and other stakeholders to enhance promotional efforts.
  28. Manage co-branded PR campaigns and joint media events.
  29. Administrative Duties:
  30. Maintain an updated database of media contacts and influencers.
  31. Keep records of PR activities, events attendees, and campaign results.
  32. Budget Oversight:
  33. Manage PR budgets for campaigns, events, and media engagements.
  34. Provide cost analysis and ensure effective use of resources.
Requirements

Qualifications and Experience:

  • Bachelor's degree in public relations, Communications, Journalism, or a related field.
  • Minimum of 3-5 years of experience in public relations, media relations, or corporate communications.
  • Experience in hospitality, tourism, or the HORECA industry is a plus.

Job Specific Skills:

  • Strong writing and editing skills with attention to detail.
  • Proficiency in media relations and crisis communication.
  • Experience with digital PR strategies and social media engagement.
  • Familiarity with PR tools and analytics software.
  • Excellent communication and interpersonal skills.
  • Ability to multitask and manage multiple projects under tight deadlines.
  • Strong analytical skills to measure PR effectiveness.
  • Creativity and strategic thinking in campaign development.
  • High level of professionalism and ability to work with senior stakeholders.
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