Regional Field Marketing Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Bio-Rad Laboratories, Inc. Full time
Job Title

As a Regional Field Marketing Manager for Clinical Diagnostics, you will have the opportunity to improve people's lives with products that make a real difference. You will be responsible for leading the execution of the Global Field Marketing Strategy within the EEMEA region.

Key Responsibilities:
  • Oversee field marketing for a region with sales exceeding 50 million dollars.
  • Lead the execution of the Global Field Marketing Strategy within the EEMEA region.
  • Analyze and solve complex problems without clear precedent.
  • Enable sales teams to activate Go-to-Market strategies.
  • Manage, develop, and mentor the field marketing team.
  • Direct a team of 3-5 marketing individuals and execute regional marketing tactics that support the global field marketing plan.
  • Maintain alignment with product marketing teams to ensure consistent branding and messaging for regional programs.
  • Collaborate with regional sales leaders to harmonize local strategies with global marketing plans.
  • Optimize the selling process across different customer segments and personas by analyzing the sales cycle, channel mix, and customer segmentation.
  • Ensure successful lead/opportunity capture, nurture, and delivery to sales teams.
Requirements:
  • 5 years of proven work experience with a mix of marketing, strategic, technical, and business background.
  • A minimum of 2 years marketing experience including upstream and downstream activities.
  • Experience working and living in Saudi Arabia is mandatory.
  • Field marketing team experience is an advantage.
  • Sales experience is an advantage.
  • Deep knowledge of local markets in the selling region.
  • Skilled in performance management.
  • Knowledge of project management best practices.
  • Proficiency in driving revenue through highly effective marketing and measuring results.
  • Skilled in building positive relationships with customers, partners, and internal teams.
  • Customer-centric, creative, and visionary thinker.
  • Proficient problem solver and data-driven decision maker.
  • Ability to work independently and be accountable for team performance.
Education:
  • Minimum: Bachelor's degree in life sciences, clinical sciences, or marketing. Preferred: MBA with a marketing focus.
Benefits:
  • Housing allowance.
  • Schooling allowance.
  • Car allowance.
  • Employee Referral Program.
  • 30 calendar days annual leave.
  • Annual return air ticket to your home country.
About Us:

Bio-Rad Laboratories has been advancing the discovery process and transforming the fields of science and healthcare for 70 years. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives.

We are a Best Place to Work, offering a unique employee experience with collaborative teams that span the globe. Our leadership supports career growth and empowers employees to drive change that makes an impact they can see.

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