Area Manager

Role - Area Manager for Beauty boutiques

The Area Manager is accountable for effectively positioning and differentiating his/her assigned brand. The key objective of this role is to grow the brand, ensure the delivery of exceptional operational, commercial, and customer service standards throughout multiple boutiques in the assigned Area, and drive sales through the performance and development of Boutique managers and the Sales Team.

Key responsibilities:

• Develop strategies for the assigned location and individual boutiques in collaboration with Boutique Managers to increase boutique performance.
• Promote brand awareness, establish market/boutique presence, and capture competitive market share, monitor the implementation of these strategies within the location.
• Lead the Boutique Managers to drive and maximize sales performance of the boutiques.
• Analyze the monthly performance of the boutiques within the assigned location, reporting current business trends to cover every aspect of your boutique and competitor performance to ensure an increase in market share.

Customer Experience

• Works with the respective Boutique Managers to ensure that all boutiques within the location deliver an exceptional customer service experience and create memorable moments.
• Monitor the relationships with influencers and VICs during their visits to the boutiques.
• Resolves customer complaints when escalated from Boutique Managers and responds with corrective plans in a timely manner.
• Lead and support Company driven local events and product launches, ensuring customer attendance and sales results are met.

Inventory Management

• Consolidates & analyzes sales reports on a monthly basis, liaises with the Head of Retail to maximize stock potential and devises action plans with corrective measures.
• Coordinate with boutique managers to prepare reports on fast-moving and best-selling stock items to be shared with the buying team in preparation for buying sessions.
• Analyzes current and future customer requirements by consolidating reports on product performance, buying trends and customer needs and provides input to the brand management team and Retail Management team.

Operation Management

• Act as the subject matter expert on retail SOPs and company processes, educate and guide Boutique Managers to ensure common understanding and compliance.
• Recommend to the Head of Retail process improvements to Retail SOPs to increase efficiency and compliance.
• Conduct regular audits in all boutiques to ensure SOPs and standards are being implemented consistently.
• Work with cross-functional teams in HQ like human resources, IT, procurement, logistics, retail projects, facility management, security, etc. to support the boutique's operations.
• Lead and support brand local events and product launches, ensuring customer attendance and sales results are met.
• Act as the custodian of incident management and ensure operational incidents are reported through the appropriate channels and are followed through for final resolution.

People Management

• Monitors and ensures effective allocation of staff resources and scheduling across different locations to drive sales and provide excellent customer service.
• Create and maintain a positive and professional team environment that fosters trust, integrity, and superior performance standards, leading by example.
• Works with the Boutique Managers to ensure effective communication channels are developed, monitor the implementation of daily boutique briefings, and communicate current business trends and relevant brand updates.
• Provide ongoing training and development to the Boutique Managers in relevant areas.
• Set retail KPIs and cascade to the team, monitor teams' performance against KPIs.
• Work with the Boutique Managers to identify team members with potential for development and growth and work closely with HR on practical development plans.
• Model the brand image through grooming standards per the AS&S grooming standards.
• Conduct monthly sessions with Boutique Managers to review performance and provide constructive, timely feedback.
• Ensure the integration and training of new joiners and the completion of the necessary reviews as per company guidelines.
• Work with the boutique managers and HRBP on all employee relations matters. Ensure employee-related incidents are reported in a timely manner for investigation and resolution.

Requirements:

• Bachelor's degree or equivalent in business, marketing, or any other field related to it.
• Min 5 years of beauty/ fashion related store management experience.
• Experience in managing few locations.
• Proficiency in English languages (mandatory).
• Passion and knowledge for beauty brands.
• Strong interpersonal, communication, and organizational skills.
• Ability to work both independently and in a group setting.

Mid-Senior level

Full-time

Management, Sales, and Business Development

Retail