HORECA Salesman

Salesman is responsible for conducting the field sales operations. He / She applies sales knowledge and techniques to

achieve his sales targets and collection targets. He / She manages customer relationship through outstanding customer service and timely issue resolution.

Sales Operations

1. Follow the daily route plan to make customer visits
2. Discuss the sales order requirement with customer and take sales order. Make an audit of customer's stock to identify requirement
3. Provide inputs on competitors' promotions, pricing, and sales trends to Horeca Supervisor
4. Implement the sales promotions effectively as per directions
5. Submit the orders to Sales Coordinator and clarify if there are any queries
6. Prepare and share the daily status report to Horeca Supervisor
7. Handle customers professionally and address their queries efficiently
8. Coordinate with logistics team to ensure timely delivery of customer orders
9. Handle customers' complaints regarding return goods by gathering required information and submitting it to the logistics team for necessary action

Collections

1. Follow-up with customers regularly for achieving the collections targets
2. Raise concerns to the supervisor in case of overdues or collection issues
3. Prepare and share the collection status report
4. Submit cash and checks to cashier along with supporting to ensure accurate accounting of collections

Skills

• Sales Target Achievement: Consistently meet and exceed sales targets within the assigned territory.
• Customer Acquisition: Identify, qualify, and onboard new HORECA customers (hotels, restaurants, cafes, etc.).
• Customer Relationship Management: Build and maintain strong, long-term relationships with existing customers.
• Excellent Communication: Effectively communicate product information, promotions, and value propositions to customers.