Marketing Executive

5 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Informa Group Limited Full time

Marketing Executive (Ticketing) - Saudi National

Company Description

is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months, Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners don't just support the expansion of live events in the Kingdom; they're also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG

Building on the success of record-breaking tech event, which grew to be the world's largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security event, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including, which celebrated record-breaking participation at its debut Saudi edition in October. Be part of an ambitious and highly committed team, who aren't afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

  1. Work within a highly dynamic business with the energy and style of a start-up
  2. Be part of building a business that is launching new products and events at scale
  3. Grab an opportunity to accelerate your career and make a real impact.

Job Description

As a Marketing Executive focused on Ticketing, you will help design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. You will achieve this through the execution of the delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

What you will do

  1. Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20, focusing on new registration acquisition and upselling of registrations to generate commercial revenue.
  2. Administer and help develop campaigns focused around ticketing and revenue generation.
  3. Execute marketing plans to drive potential attendee engagement and increased ticket sales.
  4. Manage implementation of marketing plans across all marketing channels, monitoring effectiveness and providing recommendations to the wider marketing team.
  5. Provide specific ticket purchase focus across all digital comms; from website, CRM, social, app.
  6. Monitor activities of main event competitors and provide feedback.
  7. Develop new and creative organic search growth strategies for each stage of a customer's ticketing purchasing lifecycle, in accordance with the unique digital trends and platforms of various international markets.
  8. Design and implement testing and optimisation strategies (including A/B testing, landing pages and CTAs).

Analysis and Insight

Monitor campaign performances by producing relevant and timely reports. Recommend changes to campaign execution based on data insights. Identify trends and insights, and optimize spend and performance based on the insights. Share relevant insights with the wider marketing team to drive revenues or pursue new opportunities.

Marketing Execution

Work with marketers to identify the target universe and key segments within the target universe from a ticketing perspective.

Qualifications

What you will bring

  1. Minimum of 3 years experience as a Marketing Executive
  2. Bachelor's Degree or equivalent experience
  3. Excellent time keeper, with the ability to juggle multiple projects
  4. Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders
  5. Ability to communicate ideas clearly, effectively and persuasively
  6. Deadline and target-driven
  7. Excellent verbal and written communication skills

Knowledge, Skills & Experience

  1. Ticketing campaign experience.
  2. Building relationships with partners and stakeholders.
  3. Analytical and questioning mindset.
  4. Strong copywriting skills.
  5. Experience working in a pressurised environment.
  6. Excellent verbal and written communication skills in both English & Arabic.
  7. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
  8. Technology savvy. Able to quickly adopt and work with new technology solutions.

Great to have

  1. Experience working with CMS platforms (however coding knowledge is not required).
  2. Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite etc. and experience in social media listening and sentiment analysis.
  3. Eloqua and CRM experience
  4. Formal business/marketing higher education qualification.
  5. Events marketing experience.

Additional Information

What you will get

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

Core Benefits:

  1. Medical Insurance for individual and family
  2. Annual leave – 25 days
  3. Wellbeing Benefits
  4. Remote working on Sundays
  5. Working anywhere – 1 month every year

Local Relocation Package:

  1. Paid flight to Riyadh (for you and your dependents)
  2. 30 days accommodation from your arrival date or a one-off payment of SAR 5,000
  3. Up to SAR 2,500 reimbursed for shipping goods/excess baggage costs

If eligible. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. Please let us know if you require any support or adjustments to participate in our interview or selection processes.

Marketing Executive (Ticketing) - Saudi National
Roshin Front, Riyadh, Saudi Arabia * Full-time

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