Vice President of Marketing

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia webook We're All About Fun Full time

Do you want to love what you do at work? Do you want to make a difference, an impact, transform people's lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for: webook.com is Saudi's #1 private event ticketing and experience booking platform in terms of technology, features, agility, and revenue, serving some of the largest mega events in the Kingdom, surpassing half a billion in sales. webook.com is part of the Supertech Group, which also consists of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, along with Kafu Games, the largest esports tournament platform in MENA.

Job Overview:

The Vice President (VP) of Marketing & Brand is a senior leadership role responsible for defining and executing the company's overall marketing strategy, with a strong focus on brand development, customer engagement, and market expansion. This position is critical for driving growth, enhancing the brand's presence in the marketplace, and positioning the company as a leader in its industry. The VP of Marketing & Brand will lead a multi-functional marketing team, collaborating across departments to deliver cohesive and impactful marketing initiatives that drive both short-term results and long-term brand equity.

Key Responsibilities:Marketing Strategy & Leadership:
  • Develop and implement a comprehensive marketing strategy that aligns with the company's business objectives and growth goals.
  • Own the marketing roadmap, ensuring a balance between demand generation, product marketing, and brand-building initiatives.
  • Lead multi-channel marketing efforts, including digital, content, social media, events, PR, and partnerships, ensuring consistent brand messaging and identity.
  • Collaborate with the executive team to define the company's value proposition, positioning, and competitive differentiation in the market.
Brand Management:
  • Drive brand strategy, ensuring that the company's mission, values, and messaging are clearly communicated across all touchpoints.
  • Oversee brand development initiatives, including visual identity, tone of voice, and narrative, to create a powerful and recognizable brand presence.
  • Ensure brand consistency across all marketing materials, campaigns, and communications, both internal and external.
  • Develop brand awareness campaigns that resonate with key audiences and enhance the company's reputation and credibility in the market.
Team Leadership & Development:
  • Lead, mentor, and grow the marketing team, including managers and specialists in areas such as digital marketing, content, social media, PR, and events.
  • Foster a high-performance culture focused on creativity, collaboration, and data-driven decision-making.
  • Ensure the marketing team is equipped with the necessary resources, tools, and training to excel in a fast-paced and competitive environment.
Demand Generation & Customer Acquisition:
  • Own and execute strategies to drive lead generation, customer acquisition, and retention across all digital and traditional marketing channels.
  • Develop data-driven marketing campaigns designed to increase customer engagement, conversion rates, and lifetime value.
  • Collaborate with the sales team to align marketing efforts with sales targets and ensure a seamless lead handoff and nurturing process.
  • Monitor performance metrics, such as ROI, conversion rates, and funnel performance, to optimize campaign effectiveness and resource allocation.
Market Research & Customer Insights:
  • Lead market research initiatives to gain insights into customer behavior, preferences, and competitive landscape.
  • Use market data and customer feedback to refine marketing strategies and drive innovation in product positioning, branding, and communication.
  • Ensure the company is ahead of market trends, adjusting marketing efforts to capitalize on emerging opportunities.
Public Relations & Communication:
  • Oversee public relations efforts, managing media relationships, press releases, and thought leadership initiatives to enhance the company's public image.
  • Act as a brand spokesperson when needed, representing the company in public forums, media interviews, and industry events.
  • Lead the creation of internal communication strategies that align employees with the company's brand values and strategic direction.
Budget Management:
  • Manage the marketing budget, ensuring efficient allocation of resources across channels and initiatives to maximize impact.
  • Track, measure, and report on marketing performance, ensuring that marketing spend is aligned with revenue targets and growth objectives.
  • Continually assess the return on investment (ROI) of marketing activities and make adjustments to improve overall efficiency and impact.
Requirements:
  • 10+ years of experience in marketing, with at least 5 years in a senior leadership role (VP, Director, or equivalent), preferably in a high-growth or tech environment.
  • Proven experience in building and scaling brands at a national or global level, with a track record of driving significant brand equity and business growth.
  • Strong expertise in digital marketing, including SEO, PPC, social media, content marketing, and email marketing.
  • Exceptional leadership and team management skills, with a demonstrated ability to lead and inspire creative and operational teams.
  • Customer-centric approach, with a deep understanding of consumer behavior and market dynamics.
  • Excellent analytical skills, with experience in using data and KPIs to drive decision-making and optimize marketing performance.
  • Outstanding communication skills, both written and verbal, with the ability to convey complex ideas clearly and persuasively.
  • Bachelor's degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.
Preferred Skills:
  • Experience with international marketing strategies and brand management across multiple regions.
  • Expertise in SaaS marketing, growth marketing, or e-commerce marketing.
  • Proficiency with marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics), and CRM systems.
  • Experience leading public relations and managing high-profile media and influencer relationships.
Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • IT Services and IT Consulting
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