Enterprise Greenfield Marketing Lead
3 weeks ago
Amazon Web Services is seeking a talented, self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast-growing business.
As the Greenfield Enterprise segment marketing lead in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, creating a scalable marketing strategy to address them. This audience includes local and global enterprises, encompassing both technical and business decision-makers. Your responsibilities will include understanding our business strategy, customer needs, building targeting frameworks, defining propositions, planning programs, developing campaigns and messaging, and coordinating execution across MENAT field marketing teams to deliver results.
Key job responsibilities- Develop and execute regional enterprise greenfield field marketing programs to increase awareness, education, customer adoption, and pipeline growth.
- Leverage global marketing resources to meet sales needs, innovating and simplifying strategies without large budgets.
- Serve as the marketing contact for the sales team and leaders, participating in calls, meetings, and planning sessions.
- Build trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, collaborating with marketing leaders and peers to increase engagement and program support.
- Communicate clearly and regularly with field marketing stakeholders about strategy, tactics, goals, and campaign performance.
- Provide detailed campaign updates through regular reviews, highlighting key metrics and KPIs.
The AWS Sales, Marketing, and Global Services (SMGS) team drives revenue and growth across a spectrum of customers, from small and mid-market to enterprise and public sector. The MENAT Marketing team is diverse, experienced, and distributed across the Middle East, North Africa, and Turkey regions.
Diverse ExperiencesWe value diverse experiences. Even if you do not meet all the preferred qualifications, we encourage you to apply. If your career path has been non-traditional or includes alternative experiences, don't hesitate to apply.
Why AWS?AWS is the world's most comprehensive cloud platform, trusted by startups to Fortune 500 companies. We innovate continually and power customer success globally.
Inclusive Team CultureWe foster a culture of inclusion and curiosity through employee-led affinity groups and events promoting diversity and learning.
Mentorship & Career GrowthWe offer resources for professional development, knowledge-sharing, and mentorship to help you grow.
Work/Life BalanceWe support flexibility and work-life harmony, believing that success at work should not come at the expense of personal well-being.
Minimum Requirements- 5+ years of experience in acquisition marketing or channel programs management.
- Data-driven with experience using metrics to improve strategies.
- Proficiency in Excel or Tableau (data manipulation, macros, charts, pivot tables).
- Experience scaling cross-functional marketing programs.
- Campaign development and execution across multiple time zones and languages.
- Ability to lead and align large teams and agency partners.
- Experience with joint marketing plans with global strategic partners.
- Fluent in Arabic (speaking, writing, reading).
If you need workplace accommodations during the application process, please visit this link. For regions not listed, contact your Recruiting Partner.
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