business development
3 weeks ago
We are looking for an experienced and driven professional to lead business development and marketing efforts for a high-profile transportation project. The role focuses on crafting and executing social media marketing campaigns, building strategic partnerships, and driving customer growth and revenue.
Responsibilities:- Business Development:
- Identify and pursue new business opportunities to expand the customer base.
- Build and maintain strategic partnerships with government entities, corporate clients, and private organizations to enhance visibility and usage of the service.
- Develop tailored offers for specific market segments, including educational institutions and corporate clients.
- Develop and implement annual marketing plans to increase brand awareness and revenue.
- Conduct market research to understand customer behavior, preferences, and emerging trends.
- Collaborate with stakeholders to position the service as a leading travel option in the region.
- Social Media Campaigns:
- Plan, manage, and optimize creative social media marketing campaigns to engage and attract target audiences.
- Monitor social media metrics and trends to ensure campaigns align with brand strategies and deliver desired outcomes.
- Manage content creation, posting schedules, and engagement across platforms like Instagram, Twitter, Facebook, and LinkedIn.
- Oversee a team of marketing and business development professionals, ensuring alignment with project goals.
- Provide guidance, training, and support to enhance team performance.
- Monitor and analyze team KPIs, implementing improvements where necessary.
- Performance Analysis:
- Measure the effectiveness of marketing initiatives and campaigns using data-driven insights.
- Adjust strategies based on performance metrics to maximize ROI.
- Education: Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
- Experience: 5+ years in marketing, business development, or social media campaign management. Previous experience in transportation or service industries is a plus.
- Skills: Proven expertise in creating and managing social media campaigns.
- Strong interpersonal and communication skills in both Arabic and English.
- Solid leadership abilities with experience managing and motivating teams.
- Full computer proficiency, including marketing tools and analytics.
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