Digital marketing officer

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Glance Full time

We are seeking a skilled and experienced Digital Marketing Manager with a strong background in healthcare marketing to join our dynamic team. The ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual (English and Arabic) expertise. A solid understanding of healthcare industry trends and marketing tools is essential.

About Us

We are a fast-growing health tech startup focused on delivering advanced healthcare solutions tailored to the Saudi Arabian market. Our mission is to leverage cutting-edge technology to improve health outcomes, streamline healthcare services, and enhance patient experiences. If you are passionate about transforming healthcare and want to make a meaningful impact in Saudi Arabia, we would love to have you on our team.

ResponsibilitiesStrategizing and Campaign Development:

Plan, Develop, and Execute Campaigns:

  • Strategize and implement data-driven B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
  • Develop and execute cold outreach strategies to identify, engage and convert high-quality leads.
  • Establish and manage affiliate marketing strategies to expand reach and foster partnerships.

Content Marketing:

  • Lead developing engaging and Saudi market relevant content for social media, blogs, and email campaigns.
User Behavior and Analytics
  • Heat Mapping and Behavioral Analysis:
    • Use tools like Hotjar and Microsoft Clarity to analyze user behavior and identify drop-off points or friction in user journeys.
    • Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
  • Analytics and Reporting:
    • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
    • Perform A/B testing to evaluate content and design variations, identifying the best-performing elements to drive higher conversions.
  • Conversion Rate Optimization (CRO):
    • Implement strategies to improve conversion rates across landing pages, websites, and email campaigns.
    • Leverage insights from user behavior analysis, A/B testing, and analytics to develop and execute CRO initiatives that enhance client acquisition.
Audience Identification and Personalization
  • Persona Development and Strategy:
    • Identify and develop detailed audience personas based on research and data.
    • Tailor marketing strategies to resonate with different healthcare stakeholders.
  • Healthcare Audience Expertise:
    • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
    • Stay updated on industry trends, regulatory requirements, and culturally sensitive messaging.
Requirements
  • 5+ years of experience in digital marketing, with a focus on healthcare preferred.
  • Proven expertise in managing SEO, PPC, and social media campaigns.
  • Experience with cold outreach strategies, affiliate marketing, and persona-driven campaigns.
  • Proficiency in marketing tools like Google Analytics, Hotjar, Microsoft Clarity, general CRM understanding.
  • Strong skills in creating and optimizing marketing content for emails, social media ads, etc.
  • Sufficient skills in designing marketing assets.
  • Fluency in English and Arabic.
  • Familiarity with the healthcare landscape, trends, and audience expectations.
  • Creative and detail-oriented mindset with a focus on results.
Why Join Us?
  • Opportunity to work with a team of passionate professionals committed to transforming the healthcare industry.
  • The chance to make a significant impact on healthcare quality through innovative technology.

If you're passionate about healthcare innovation and excited about shaping the future of health tech in Saudi Arabia, apply now

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