Senior PR Account Manager

1 day ago


Riyadh, Ar Riyāḑ, Saudi Arabia AHTARAFION Full time

Our client is looking for a devoted Senior Account Manager to manage the role and to drive client accounts. The perfect candidate should be a capable and confident operator who has a thorough understanding of the required media and communication skills and who is fully in control of the media tools available to create the required media coverage in all PR areas.

Responsible for the execution of communication strategies and activities for client accounts, ensuring that programs and objectives are being adhered to, and that accounts are well organized.

The Senior PR Account manager entails shoring up the image of the organization they represent, giving clients a positive impression of a company that can be relied upon and trusted.

Responsibilities:

Team Management

  • Work closely with Directors on day-to-day operational processes
  • Supervise and support PR Account Managers, Senior PR Account Executives, Account Executives, and Interns
  • Support with hiring employees
  • Developing account management strategies
  • Supporting the teams to improve their performance and align with the company's business goals
  • Assists the company in generating new sales leads.

Corporate Responsibilities

  • Participate in agency meetings, initiatives and campaign development meetings
  • Attend/participate in PR industry events and awards that will benefit the company and existing clients
  • Be a problem solver and help develop systems that will contribute to driving the team forward
  • Build positive relationships with colleagues and clients
  • In consultation with PR Director, conceive and develop integrated communication strategies for a portfolio of clients
  • Oversee implementation of communications plans including: research and idea generation; writing coherent and factually accurate press releases; writing well-informed copy for trade, corporate and business publications; interviewing case studies; managing clients' social media accounts; writing awards; event management etc.
  • Prepare regular status and contact reports for clients
  • Plan and manage events ranging from photo calls, press conferences, community events, training days etc. on behalf of clients

Media Skills

  • In-depth knowledge of the workings of the national, regional, broadcast and online media
  • Possess an established relationship with the most relevant journalists, influencers and bloggers relevant to your clients
  • Driving the media relations programs for clients as laid out in the agreed program of activity
  • Fully managing the process of press release distribution
  • Proactively researching and managing forward feature and other media opportunities for clients
  • Develop news angles and place stories in a cross section of print, broadcast and online media
  • Proactively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
  • Selling-in stories to journalists
  • Handling incoming media enquiries efficiently
  • Demonstrating confidence and professionalism in journalist and client discussions
  • Overseeing programs of media promotional activity, such as competitions

Meetings

  • Lead meetings, ensuring that preparation for the meeting is well organized, notes are taken, and a contact report is circulated immediately after the meeting
  • Discuss/present information in client meetings and presentations, as directed
  • Discuss/present information in new business presentations, as directed

General

  • Play the central role in the team and take full responsibility for your clients and any problems
  • Proofread all written material before it is submitted to the client
  • Brief designers, photographers, printers and other suppliers in a knowledgeable and precise manner, negotiate costs etc., and manage quality control, deadline, and any issues that may arise
  • Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures

New Business Development and Marketing

  • Work with the Directors to prepare proposals and pitches
  • Seek opportunities to grow business with existing clients.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
  • Industries: Business Consulting and Services
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