Head of Brand

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Informa Group Limited Full time

Head of Brand & Content

Full-time

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene.

Be part of something BIG

Building on the success of record-breaking tech events, Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

The Head of Brand and Content will be a key player to deliver an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social and PR. In this role, you will lead a team of 11 with 3 direct reports, and report to the Marketing Director.

What you will do

  1. Lead brand, content, and PR initiatives.
  2. Govern and standardise our brands across the portfolio and events.
  3. Own the portfolio 2 Brands and act as the voice of the brands.
  4. Collaborate with content and editorial teams, digital marketing, and commercial marketing to grow audiences and increase brand engagement.
  5. Develop and lead cross-brand messaging and campaigns.
  6. Manage the main Portfolio 2 websites and spearhead TOF activity for multi-product benefit.
  7. Oversee PR activity and PR agency support across Portfolio 2.
  8. Create effective agency partnerships to deliver award-winning brand campaigns.
  9. Develop and manage organic social media presence.
  10. Foster and promote team development and progression within the dedicated brand and content vertical.
  11. Work closely with our Senior Leadership Team, marketing and sales teams, and external partners to ensure that the brand and content strategy aligns with business objectives.
  12. Drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices.
  13. Ensure strategic marketing objectives are met by optimising content/TOF initiatives.
  14. Work with teams to develop, manage and oversee the execution of new strategic, data-driven marketing plans.
  15. Collaborate with event marketers to maximise the impact of PR as a performance channel.

Qualifications

What you will bring

You will need to be analytical and data-oriented with a history of driving the growth of and engagement with relevant product/brand audiences. You have proven experience and success in leading brand and content strategy for a large and complex organisation, preferably in the technology or events sector. You have excellent leadership and management skills, strong communication, questioning and influencing skills, and the ability to build and maintain positive relationships with internal and external stakeholders. You have a deep understanding of the tech and event industry and its trends, challenges, and opportunities.

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