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Head of Brand Development and Reputation Management
1 week ago
MCG Talent is seeking a highly experienced Head of Brand Development and Reputation Management to lead our brand development and reputation management efforts. As a key member of our team, you will be responsible for developing and executing comprehensive brand positioning strategies to enhance our market presence and credibility. You will also lead employee engagement initiatives through effective internal communications strategies that align staff with our goals.
Key Responsibilities:
- Develop and execute comprehensive brand positioning strategies to enhance our market presence and credibility.
- Lead employee engagement initiatives through effective internal communications strategies that align staff with our goals.
- Collaborate with marketing teams to align communications with promotional campaigns, content strategies, and product launches.
**Required Skills and Qualifications:**
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field (Master's degree preferred).
- 10+ years of progressive experience in corporate communications, media relations, or public affairs, with at least 5 years in a leadership role.
- Proven success in managing large-scale communications strategies and leading diverse teams.
- Exceptional verbal and written communication skills with a strong understanding of storytelling and narrative development.
- Demonstrated expertise in media relations, crisis management, and stakeholder engagement.
- Strong analytical skills and the ability to interpret data to guide decision-making.
- High emotional intelligence and the ability to influence and build relationships across all levels of an organization.
- Knowledge of digital and social media trends and their impact on communications strategies.